Technological standards are a cornerstone of the modern information economy, affecting firm strategy, market performance and, by extension, economic growth. While there is general agreement that swift movement to superior technological standards is a worthwhile goal, there is much less agreement on the central policy questions: do markets choose efficient standards? How do standards organizations affect the development of standards? And finally, what constitutes appropriate public policy toward standards? In this volume, leading researchers in public policy on standards, including both academics and industry experts, focus on these key questions. Given the dearth of applied work on standards and public policy, this volume significantly advances the frontier of knowledge in this critical but understudied area. It will be essential reading for academic and industrial researchers as well as policymakers.
• Topics covered include studies of standards competition, the analysis of standards committees and organizations, and government approaches to standards policy • Accessible to a wide range of readers, even those unfamiliar with the topic • Concentrates on developing conceptual understanding with illustrations from a variety of settings
Introduction Shane Greenstein and Victor Stango; 1. Standard setting in markets: the Browser war Timothy F. Bresnahan and Pai-Ling Yin; 2. Competition through institutional form: the case of cluster tool standards Richard Langlois; 3. The economic realities of open standards: black, white, and many shades of gray Joel West; 4. Coordination costs and standard setting: lessons from 56k modems Shane Greenstein and Marc Rysman; 5. Promoting e-business through vertical IS standards: lessons from the US home mortgage industry Charles Steinfield, Rolf Wigand, M. Lynne Markus and Gabe Minton; 6. Intellectual property and standardization committee participation in the US modem industry Neil Gandal, Nataly Gantman and David Genesove; 7. Manipulating interface standards as an anticompetitive strategy Jeff MacKie-Mason and Janet Netz; 8. Delay and de jure standardization: exploring the slowdown in internet standards development Timothy Simcoe; 9. Standardization: a failing paradigm Carl Cargill and Sherrie Bolin; 10. Standards battles and public policy Luis Cabral and Tobias Kretschmer; 11. Switching to digital television: business and public policy issues Norbert Maier and Marco Ottaviani; 12. Should competition policy favor compatibility? Joseph Farrell; Index.
'Building a better understanding of standards 'wars' is of paramount importance to policy makers and practicing managers alike. This collection of intriguing papers is simultaneously refreshingly pragmatic and academically rigorous - an unusual combination that will ensure this volume becomes a standard reference for years to come.' Rebecca Henderson, Eastman Kodak Professor of Management, Sloan School of Management, Massachusetts Institute of Technology
'Standards are playing an increasingly critical role in shaping high-technology industries around the globe. But our understanding of the nature and effectiveness of the standardization process, and the proper public policies in regard to standards, remain at a quite early stage. This volume will play an important role in addressing this gap, drawing together a variety of thoughtful, contemporary research into these critical questions.' Josh Lerner, Jacob H. Schiff Professor of Investment Banking, Harvard Business School
'… a good overview of the current research on standardization. It discusses the main gaps in the literature and brings some pertinent answers. … the book succeeds in describing the dynamic evolution of standardization processes over the years and in indicating determining success factors. As such it makes the book pertinent to scholars interested in standardization.' Competition and Regulation in Network Industries