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Post-Broadcast Democracy


  • 22 tables
  • Page extent: 338 pages
  • Size: 228 x 152 mm
  • Weight: 0.52 kg


 (ISBN-13: 9780521675338)

The media environment is changing. Today in the United States, the average viewer can choose from hundreds of channels, including several twenty-four hour news channels. News is on cell phones, on iPods, and online; it has become a ubiquitous and unavoidable reality in modern society. The purpose of this 2007 book is to examine systematically, how these differences in access and form of media affect political behaviour. Using experiments and survey data, it shows how changes in the media environment reverberate through the political system, affecting news exposure, political learning, turnout, and voting behaviour.

• Suitable for advanced undergraduate students studying political science, communications/journalism and history • Provides up-to-date coverage of political polarization, new media, and fragmentation of the news audience • Adopts a multi-method approach, including experiments, survey research, and analysis of vote returns


1. Introduction; 2. Conditional political learning; Part I. The Participatory Effects of Media Choice: 3. Broadcast television, political knowledge, and turnout; 4. From low choice to high choice: the impact of cable tv and internet on news exposure, political knowledge, and turnout; 5. From low choice to high choice: does greater media choice affect total news consumption and average turnout?; Part II. The Political Effects of Media Choice: 6. Broadcast television, partisanship, and the incumbency advantage; 7. Partisan polarization in the high-choice media environment; 8. Divided by choice: audience fragmentation and political inequality in the post-broadcast media environment.


'… a generally convincing and thought provoking explantory account of the political repercussions wrought by changes in the media environment in the last 70 years … the book is essential reading for political scientists interested in individual political behaviour and the broader implications for democratic competition.' Journal of Politics

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