Online ordering is currently unavailable due to technical issues. We apologise for any delays responding to customers while we resolve this. For further updates please visit our website https://www.cambridge.org/news-and-insights/technical-incident
Business analytics is all about leveraging data analysis and analytical modeling methods to achieve business objectives. This book is suitable for students with special interest in data science, business, or both. Methods are presented in an intuitive fashion, and business applications are backed up by an approachable level of mathematical rigor. The balance makes the material accessible to students with a broad range of backgrounds: those looking for 'So that's how it works!', 'So that's what it's for!', and 'So…