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Remembering Roland Marchand 1933–1997 - Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. ByRoland Marchand · Berkeley: The University of California Press, 1998. ii + 440 pp. Illustrations, notes, bibliographical references, and index. $39.95. ISBN 0520087194. - Advertising the American Dream: Making Way for Modernity, 1920–1940. ByRoland Marchand · Berkeley: The University of California Press, 1985. xxii + 448 pp. Illustrations, notes, bibliography, and index. $27.50. ISBN 0520055236.

Published online by Cambridge University Press:  13 December 2011

Richard S. Tedlow
Richard S. Tedlow
Affiliation:
Richard S. Tedlow is the Class of 1957 Professor of Business Administration at theHarvard Business School.
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Abstract

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Type
Review Essays
Information
Business History Review , Volume 72 , Issue 1 , Spring 1998 , pp. 114 - 122
Copyright
Copyright © The President and Fellows of Harvard College 1998

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References

1 Dream, xvii. Martha L. Olney focused on this observation in her review of Dream in the Journal of Economic History 47 (Dec. 1987): 1062–1063CrossRefGoogle Scholar. So did Daniel Pope in his review in the Business History Review 60 (Autumn 1986): 512–514CrossRefGoogle Scholar.

2 Horowitz, Daniel review of Dream, American Historical Review 91 (June 1986): 757–757Google Scholar.

3 Leach, William R. review of Dream, Journal of American History 73 (June 1986): 233–234CrossRefGoogle Scholar.

4 Pope's, review of Dream, Business History Review 60 (Autumn 1986): 512–514CrossRefGoogle Scholar. Pope's book is The Making of Modern Advertising (1983).

5 Martha L. Olney, Buy Now, Pay Later: Advertising, Credit and Consumer Durables in the 1920s (1991).

6 Olney, review of Dream, Journal of Economic History 47 (Dec. 1987): 1062–1063CrossRefGoogle Scholar.

7 See, e.g., Soul, 439, n. 1.

8 Horowitz, Dream, 757.

9 I have summarized this story from the gripping account in Irving Bernstein, Turbulent Years: A History of the American Worker, 1933-1941 (1971), 478-498.