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Published online by Cambridge University Press: 24 March 2016
Despite its embedded ambiguity, conventional wisdom tends to prevail over time. This may be because old adages recurrently embrace some ingredients of truth. As James A. Mathisen highlights, conventional wisdom plays a significant role in constituting knowledge as a starting point. For many people, numerous adages (the rich get richer while the poor get poorer; birds of a feather flock together) are most commonly perceived as true. More interestingly, the accuracy of the two folk wisdoms appears to be more salient in culture-producing industries, including the motion picture industry. Concomitantly, the two adages have long been connected to diverse societal phenomena and sociological knowledge.
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