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Green Innovation and Export Performance in Emerging Market Firms: A Legitimacy-based View

Published online by Cambridge University Press:  16 February 2024

Chengli Shu Open the ORCID record for Chengli Shu [Opens in a new window] ,
Jingxu Zhao ,
Qiong Yao  and
Kevin Zheng Zhou
Chengli Shu
Affiliation:
School of Management, Xi'an Jiaotong University, 28 West Xian Ning Road, Xi'an, Shaanxi 710049, China
Jingxu Zhao
Affiliation:
School of Management, Xi'an Jiaotong University, 28 West Xian Ning Road, Xi'an, Shaanxi 710049, China
Qiong Yao*
Affiliation:
Management School, Jinan University, Huangpu Avenue, Guangzhou, China
Kevin Zheng Zhou
Affiliation:
Faculty of Business and Economics, University of Hong Kong, Pokfulam Road, Hong Kong, Hong Kong
*
Corresponding author: Qiong Yao (tyaoqiong@jnu.edu.cn)
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Abstract

Whereas emerging market firms (EMFs) face severe legitimacy barriers when entering global markets, whether and under what conditions green innovation can help them gain legitimacy remains under-examined. This article argues that green innovation can help EMFs obtain regulatory and social legitimacy in host countries and consequently boost their exports. Based on a panel dataset populated by 254 Chinese-listed manufacturing companies from 2011 through 2017, this article finds that green innovation is positively associated with EMF export performance. Moreover, this positive relationship is stronger when host-country political risk is lower or host-country buyer sophistication is higher but becomes weaker for state-owned EMFs. These findings enrich the legitimacy-based view and international business literature by identifying the role of green innovation in boosting EMF export performance and specifying important institutional contingencies.

摘要

摘要

新兴市场企业在进入全球市场时，常常面临严重的合法性障碍。然而，绿色创新是否能够帮助它们获得合法性，以及在何种条件下能发挥作用，却鲜有深入探讨。本文认为，绿色创新可以帮助新兴市场企业在东道国获得监管合法性和社会合法性，从而促进其出口。通过分析2011 至2017 年间254 家中国制造业上市公司的面板数据，我们发现新兴市场企业的绿色创新与其出口绩效呈正相关。而且，这种关系在东道国的政治风险较低或者顾客成熟度较高时，得到加强。相反，这种关系对于国有企业却会变弱。

Keywords

buyer sophisticationexport performancegreen innovationpolitical riskstate-owned enterprise绿色创新出口绩效政治风险顾客成熟度国有企业
Type
Article
Information
Management and Organization Review , Volume 20 , Issue 1 , February 2024 , pp. 85 - 110
Copyright
Copyright © The Author(s), 2024. Published by Cambridge University Press on behalf of International Association for Chinese Management Research

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