In November 2020 HRH Prince William launched the Earthshot Prize, with the ambition of inspiring and championing the solutions that will address the ever-growing environmental crisis facing the planet. Referencing John F. Kennedy's Moonshot programme, which challenged the USA to land a man on the moon before the end of the 1960s, the Earthshot Prize aims to catalyse and identify novel and scalable environmental solutions, from any sector anywhere in the world. Solutions are sought that will drive real, tangible change towards five Earthshots—simple but ambitious goals: Protect and restore nature, Clean our air, Revive our oceans, Build a waste-free world, and Fix our climate.

Five GBP 1 million prizes will be awarded each year for the next 10 years (2021–2030) supporting 50 solutions to the world's most significant environmental problems. The prize money is designed to enable the wider scaling and global uptake of the Earthshot solutions identified.

Ideas for potential solutions are actively being sought from around the world by a wide ranging group of nominating organizations, including Fauna & Flora International, of which Prince William recently became patron. Fauna & Flora International and other nominating organizations are inviting concepts describing potential Earthshot solutions from any interested parties. They are seeking game-changing initiatives that could be scaled to help tackle one or more of these environmental crises, and could—in time—be applied across the globe. Potential Earthshots are formally submitted by nominating organizations, with prizes being awarded by a panel of 13 distinguished international figures. Ideas can be submitted to nominating organizations at any time, but the closing date for prizes in any year will be the end of January.

Fauna & Flora International is particularly keen to identify potential nominations for the Protect and restore nature and Revive our oceans Earthshots. We are seeking to identify ideas that provide a step change in addressing these key matters—ideas with evidence of their potential but a need for an injection of support to deliver real and measurable benefits for people and planet. These ideas can come from individuals, organizations, academia, governments, the private sector or consortia.

For more information or to submit an idea or concept for an Earthshot contact earthshot@fauna-flora.org. For more information about the Earthshot Prize visit earthshot.org.