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Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness

Published online by Cambridge University Press:  26 May 2022

M. H. Andersen ,
H. W. Hansen  and
L. N. Laursen
M. H. Andersen
Affiliation:
Aalborg University, Denmark
H. W. Hansen
Affiliation:
Aalborg University, Denmark
L. N. Laursen*
Affiliation:
Aalborg University, Denmark
*
linda@create.aau.dk

Abstract

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When prolonging the physical lifetime of products, it is important to also consider the value lifetime, the time before customers discards the products because it no longer has any perceived value. In this paper we study design and marketing strategies known to be particularly relevant to enhance the value perception of consumers, hence lifetimes of products. To do so, we first review literature to build a framework, we then use to conduct case studies at five Danish product design brands. This let us to insights on design and marketing strategies relevant to enhance product lifetimes.

Keywords

product designsustainable designsustainabilitydesignmarketing
Type
Article
Information
Proceedings of the Design Society , Volume 2: DESIGN2022 , May 2022 , pp. 961 - 970
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2022.

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