Recent scholarship on Zionism has shown Orientalism to be a pregnant concept through which to study the formation of Jewish society and culture in Palestine and later Israel. As this body of scholarship suggests, Zionist self-perception as an outpost of Western civilization in the Orient has played a fundamental role in shaping both Zionism's relations to the Palestinians and to its “internal Others”—mizrahi, literally, Oriental Jews. Indeed, it was Zioinist Orientalism which created the mizrahi category in the first place, turning heterogeneous Asian, North African, and Palestine's Sephardic Jewish communities into a single, supposedly coherent group in need of modernization and civilization, against which the ‘westernness’ of European ashkenazi Jews was repeatedly asserted. What these studies often overlook is that the Zionist ‘civilizing mission’ was initially directed at (east) European Jews. Thus, for many of the “culture builders” who during the mandate years operated in the yishuv—the Jewish community of Palestine—Jewish westernness was deemed a project, something yet to be achieved.