Collective Action in Organizations
Interaction and Engagement in an Era of Technological Change
£67.00
Part of Communication, Society and Politics
- Authors:
- Bruce Bimber, University of California, Santa Barbara
- Andrew Flanagin, University of California, Santa Barbara
- Cynthia Stohl, University of California, Santa Barbara
- Date Published: May 2012
- availability: In stock
- format: Hardback
- isbn: 9780521191722
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Hardback
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Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.
Read more- Explores how people participate in public life through organizations
- Examines The American Legion, AARP, and MoveOn, showing surprising similarities across these three organizations
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×Product details
- Date Published: May 2012
- format: Hardback
- isbn: 9780521191722
- length: 240 pages
- dimensions: 235 x 158 x 15 mm
- weight: 0.61kg
- contains: 9 b/w illus. 17 tables
- availability: In stock
Table of Contents
1. Involvement in organizational collective action in an era of technological change
2. The contemporary media environment and the evolution of boundaries in organization-based collective action
3. The collective action space
4. The American Legion, AARP, and MoveOn in collective action space
5. Exploring collective action space
6. Participatory styles, the individual, and the contemporary organization.Instructors have used or reviewed this title for the following courses
- Accelerated Composition: Engaging in Public Writing
- Innovating with Information Technology
- Media and Politics (doctoral seminar)
- Persuasion and Propaganda: Social movements and community organization
- Political Change and Development
- Topics in Global Governance
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