|
|
Is bigger better?
A.
Complete this questionnaire. Then discuss these questions with a
partner.
|
What's
your favorite soda?
|
a.
Coca-Cola
b. Pepsi Cola
c. Other?
|
|
How
often do you drink sodas?
|
a.
every day
b. almost never
c. sometimes
|
|
When
do you usually drink sodas?
|
a.
when it's hot
b. when I want to relax
c. when I go to a bar or a restaurant
|
|
How
many bottles/cans of Coca-Cola do you drink every year?
|
a.
less than 10 bottles/cans
b. between 10 and 20 bottles/cans
c. more than 20 bottles/cans a year
|
Who
drinks more Coca-Cola - you or your partner?
B.
Look at the chart. Does anything surprise you?
Who
drinks the most Coca-Cola in the World?
| Highest
consumption |
Mexico,
USA, Norway, Barbados, Chile, Iceland |
| |
Canada,
Argentina, Singapore, Paraguay |
| |
Japan,
Cuba, Brazil, Ecuador |
| |
South
Korea, Thailand, Bolivia, Turkey |
| |
Peru,
Russia |
| Lowest
consumption |
Indonesia,
China |
C.
Are these statements true or false?
a.
Brazil is richer than Ecuador
b. Iceland is hotter than Mexico
c. Bolivia is colder than Thailand
d. Japan is poorer than Cuba
D.
This is an extract from a presentation on Coca-Cola sales. Some
of the information is missing. Complete the gaps with these words:
| example,
contrast, cold, richest, biggest, however |
| Does
climate affect the sales of Coca-Cola?
If
we look at the chart, we can see that the ____________ 1
sales of Coca-Cola are in Mexico and Barbados. These are
two hot countries. In ____________ , 2 Iceland
is our third largest consumer, and this is a very ____________
3 country. There is no clear evidence that people
in hot countries drink more Coca-Cola. Look at Indonesia's
sales, for ____________ 4
Is
there a relationship between rich countries and sales?
There
is a pattern here. The chart shows that the biggest consumers
of Coca-Cola are also some of the world’s ____________
5 countries, eg. the USA. ____________ 6
this is not always the case. There are also poor countries
in the highest categories.
What
is the competition like?
In
Asia other sodas are popular, like Pepsi Cola. Sales of
Coca-Cola are low in Peru because of the national soda,
Inca Cola. Clearly, we need to prepare a new marketing campaign
for these countries.
|
E.
Discussion
What
is the most popular soda in your country?
Do people in your country drink a lot of Coca-Cola?
What other drinks are typical in your country? Are they hot or cold
drinks? How much do they cost?
Have you ever drunk something unusual from a foreign country?
Teacher's
notes
Using
authentic statistics about Coca-Cola, students gain practice in
the comparative and superlative and can talk about different countries.
The extract from a sales presentation, provides practice in the
superlative, and an emphasis on useful written expressions, eg.
"in contrast" and "however".
A.
Ask ss to form pairs. Model the first question with a student. Check
that they know all the vocabulary. Students begin the questionnaire
in pairs.
Elicit their personal answers to find who drinks the most Coca-cola
in the class.
B.
Encourage students to predict which country drinks the most
Coca-cola in the world. Students look at the chart to see the statistics.
Elicit any reactions they may have. Check their pronunciation of
the countries
D.
Direct the students back to the statistics. In order to prepare
them for the reading in section D, ask them some questions:
Which countries drink the most Coca-Cola? Are they hot or cold?
Are they rich or poor?
Which countries drink the least? Are they hot or cold? Rich or poor?
Do you think that climate and money affect the sales of Coca-Cola?
Explain
that someone is making an analysis of the Coca-Cola sales. Some
words are missing. Make sure that the students understand the words
above the text. Tell students to read the text silently. Then get
them to fill in the gaps and compare their answers. Read the full
presentation aloud.
Invite
students to give their opinions - do they agree with the presenter?
E.
In small groups, or as a whole class, ask students to discuss the
questions.
Key
C.
| a.
True |
b.
False |
c.
True |
d.
False |
D.
|
1.
biggest
|
2.
contrast
|
3.
cold
|
4.
example
|
5.
richest
|
6.
However
|
If you have any suggestions, comments or requests, please e-mail eltweb@cambridge.org
|
Overview