Business English Vocabulary Online

Unit 14 Sales and negotiation

You can print out this wordlist for Unit 14 of New International Business English - or you can click on any of the highlighted words for further explanations and sample sentences on the Cambridge Dictionaries Online website.

cheat verb
to behave in a dishonest way in order to get what you want

hard sell noun
If someone uses or tries the hard sell, they try to sell something to the buyer by being very forceful.

soft sell noun
If someone uses a soft sell, they try to sell something to someone by being gently persuasive.

sales rep noun
someone who travels to different places trying to persuade people to buy the things their company produces

bargain noun
an agreement between two people or groups in which each promises to do something in exchange for something else

debate noun
(a) serious discussion of a subject in which many people take part

dispute noun
an argument or disagreement, esp. an official one between, for example, workers and employers or two bordering countries

appliance noun
a device, machine or piece of equipment, esp. an electrical one that is used in the house such as a cooker, fire, washing machine, etc.

margin noun
the amount by which one thing is different from another

remain verb
to stay in the same place or in the same condition

encounter verb
to experience (esp. something unpleasant), or to meet (someone) unexpectedly

micro- prefix
very small

lens noun
a thin piece of glass, plastic or other transparent material which usually has a curved surface and makes objects seem closer, larger, smaller, etc. Lenses are used in cameras, people's glasses and telescopes.

process verb
To process photographic film is to make pictures from it .

viewfinder noun
the part of a camera that you look through to see what it is that you are taking a photograph of