The 2012 Summer Symposium on Teaching Professional English is in cooperation with TESOL France and will be held on

Saturday 16 from 9.00 to 19.30

Saturday, 12 -13.30 : Martin Lisboa, co-author of Business Advantage, will present:  'Where does Business English stop and Business Studies start?'

Can a Business English teacher teach content from a Business Studies course? Is teaching students how to communicate persuasively using 'benefits not features' an example of a business communications theory, and as such the preserve of marketing communications experts, or can we consider it as our own, as an example of business language?  This workshop will explore the answers to these questions and argue that the barriers are blurring and that we as pa profession can and should move purposely into this territory.  The position taken here is that the Business English profession has a body of knowledge and expertise that can indeed inform the study of Business.  A mutual learning process where each 'side' learns from each other.  The points made are illustrated with material from the newly published Business English course Business Advantage. 

Keynote speaker: David Crystal will be talking on the topic Language and the internet.   What influence is the internet having on language, and what is happening to language as it comes to be used on the internet?

Senior ELT Advisor, Terry Elliott will be at our stand all day and will be happy to update you on all most recent publications.

Venue: Telecom Paris Tech - 46 rue Barrault, 75013 Paris       

To download a complete programme and to register please click here.