At Cambridge University Press we listen, we think, we act. To support students and teachers in the transition to the new national curriculum, we developed our Brighter Thinking Forums - a brand new Cambridge University Press UK Schools initiative.
The forums bring members of our UK Advisory Board together with students and teachers to encourage innovation, engagement and inspiration by learning from one another through one-day workshops across the country. It is an opportunity for students to experience a range of real world business case activities and scenarios to help develop their confidence, communication, media and business skills.
Within each forum, students are tasked with creating a Brighter Thinking marketing idea and Cambridge University Press develops the winning idea to create a marketing campaign!
We have run two Brighter Thinking forums in Cambridge and Manchester. Our Cambridge forum consisted of schools from Cambridgeshire, Essex, London, Redbridge, and Berkshire. Coleridge School won the Brighter Thinking marketing activity, and their idea was developed into our ‘I know Brighter Thinking, do you?’ competition which ran from May to June 2015.
Our second Brighter Thinking forum was hosted in Manchester, with schools from Lancashire, West Bridgford, Nottingham, and Birmingham attending. The winning school chosen was Holyhead School, and their idea was adapted into our Jekyll & Hyde Brighter Thinking competition on Twitter in November 2015.
Well done both schools and thanks to all those that attended the forum!
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