1. What is a DOI?

DOI stands for 'Digital Object Identifier'. DOI links work wherever they appear on the world-wide web. As defined by the International DOI Foundation:

'A DOI provides a means of persistently identifying a piece of intellectual property on a digital network and associating it with related current data in a structured extensible way'

2. What is a DOI MultiLink(TM)?

If you hover over a DOI link, it will either display a whole menu consisting of multiple links ('MultiLinks') or will take you to a new page from where you can access the MultiLink menu. Example:

3. How do DOI MultiLinks work?

DOI MultiLink menus are created and driven by an automated process that interlinks related content, product information and purchasing options. The automated process is managed by Content Directions, Inc. (CDI).

4. Why use DOI MultiLinks?

A DOI MultiLink menu is a navigational tool which displays all options for a particular book title at a glance and enables you to go directly to the web page you want. DOI links also improve your chances of finding a Cambridge book or page when you search for it using search engines.

5. Where do MultiLink menus appear on the Cambridge site?

The DOI MultiLink menus appear on our search results pages, and we also link to the DOI MultiLink options page from individual book information pages.

6. Do you currently have DOI MultiLinks on all products?

We only display DOI MultiLinks for our Academic (University level) books and products, because these titles have the largest number of related pages. We also want to have a chance to see what you, our customers, think, and whether you feel it improves your navigation experience on the Cambridge University Press website.

7. Can I use DOI MultiLinks on my own site?

DOI MultiLinks are designed to be used across the world-wide web. So, yes - we'd welcome our customers using DOI links on their websites, and in emails.

To use a multilink menu in your site, insert the code below, replacing the ISBN details as appropriate....

<script src="http://prp.linkstorms.com/syndicator/multilink.jsp?doi=10.2277/0521853575&text=10.2277/0521853575"></script>
<noscript><a href="http://dx.doi.org/10.2277/0521853575">10.2277/0521853575</a></noscript>

To ask a question about implementing multilink menus on your own site, please contact us at www@cambridge.org

8. I have feedback on DOI MultiLinks

We hope that you find DOI MultiLinks improve your browsing experience, both on the Cambridge website, and for Cambridge products throughout the world-wide web.

Please do tell us what you think of DOIs, and of what you think of our website in general, by emailing us at www@cambridge.org

9. How can I find out more about DOIs?

You can find out more information by visiting the International DOI Foundation, Content Directions, Inc (CDI) at http://www.contentdirections.com/ or by visiting CDI's UK distributor, Business Systems Group (BSG) at http://www.bsg.co.uk/