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Quantitative Models in Marketing Research

$34.99 (X)

  • Date Published: June 2010
  • availability: Available
  • format: Paperback
  • isbn: 9780521143653

$34.99 (X)

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About the Authors
  • This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

    • Brings together econometrics and marketing
    • Philip Hans Franses is a star researcher and expositor, with a number of best-selling econometrics books to his credit
    • Important and original research with major theoretical, business and policy implications
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    Product details

    • Date Published: June 2010
    • format: Paperback
    • isbn: 9780521143653
    • length: 224 pages
    • dimensions: 244 x 170 x 12 mm
    • weight: 0.37kg
    • availability: Available
  • Table of Contents

    List of figures
    List of tables
    1. Introduction and outline of the book
    2. Features of marketing research data
    3. A continuous dependent variable
    4. A binomial dependent variable
    5. An unordered multinomial dependent variable
    6. An ordered multinomial dependent variable
    7. A limited dependent variable
    8. A duration dependent variable
    Author index
    Subject index.

  • Authors

    Philip Hans Franses, Erasmus Universiteit Rotterdam

    Richard Paap, Erasmus Universiteit Rotterdam

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