Why are people loyal? How do groups form and how do they create incentives for their members to abide by group norms? Until now, economics has only been able to partially answer these questions. In this groundbreaking work, Paul Frijters presents a new unified theory of human behaviour. To do so, he incorporates comprehensive yet tractable definitions of love and power, and the dynamics of groups and networks, into the traditional mainstream economic view. The result is an enhanced view of human societies that nevertheless retains the pursuit of self-interest at its core. This book provides a digestible but comprehensive theory of our socioeconomic system, which condenses its immense complexity into simplified representations. The result both illuminates humanity's history and suggests ways forward for policies today, in areas as diverse as poverty reduction and tax compliance.Read more
- Written in non-technical language which is accessible to a wide readership in the social sciences
- Combines a detailed examination of the individual with a rigorous analysis of social forces and historical trends
- Suggests a novel rule of thumb for tackling a variety of socio-economic questions, such as how to reduce poverty and how to increase tax compliance
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- Date Published: April 2013
- format: Paperback
- isbn: 9781107678941
- length: 444 pages
- dimensions: 229 x 152 x 20 mm
- weight: 0.72kg
- contains: 9 b/w illus.
- availability: In stock
Table of Contents
Part I. Greed and Love:
1. Individual materialism, organizations, and power
2. Love: the missing building block
Part II. Groups, Power and the Development of Institutions:
3. Groups and power
4. Networks and markets
Part III. Implications and Examples:
5. The aggregate view
6. Theoretical appendix.
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