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The Economics of Information Technology

The Economics of Information Technology
An Introduction

$24.99

textbook

Part of Raffaele Mattioli Lectures

  • Date Published: January 2005
  • availability: In stock
  • format: Paperback
  • isbn: 9780521605212

$24.99
Paperback

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About the Authors
  • The Economics of Information Technology is a concise and accessible review of important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. Hal Varian outlines the basic economics of these industries while Joseph Farrell and Carl Shapiro describe the impact of these factors on competition policy. The volume is an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

    • Professor Hal R. Varian is one of the world's leading authorities in the field
    • Based on the 2001 Mattioli Lecture at Bocconi University, Milan
    • Overview of economic phenomena that are important for high-technology industries
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    Product details

    • Date Published: January 2005
    • format: Paperback
    • isbn: 9780521605212
    • length: 110 pages
    • dimensions: 216 x 138 x 10 mm
    • weight: 0.164kg
    • availability: In stock
  • Table of Contents

    List of figures
    The Raffaele Mattioli lectures
    Part I. Competition and Market Power:
    1. Introduction
    2. Technology and market structure
    3. Intellectual property
    4. The Internet boom
    5. Differentiation of products and prices
    6. Switching costs and lock-in
    7. Supply-side economies of scale
    8. Demand-side economies of scale
    9. Standards
    10. Systems effects
    11. Computer mediated transactions
    12. Summary
    Part II. Intellectual Property, Competition and Information Technology:
    13. Introduction
    14. Patents, trade secrets and copyrights
    15. Differentiation of products and prices
    16. Switching costs and lock-in
    17. Standards and patents
    18. Do we need to reform the patent system?
    19. Summary and conclusions
    Bibliography
    Index of names
    Index of subjects.

  • Authors

    Hal R. Varian, University of California, Berkeley
    Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley.

    Joseph Farrell, University of California, Berkeley
    Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000–2001.

    Carl Shapiro, University of California, Berkeley
    Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.

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