Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.Read more
- Provides an original set of strategic decision making tools including the 'star analysis'
- Contains four extended case studies
- Extensive auxiliary material including PowerPoint slides and multiple-choice questions
Reviews & endorsements
"In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber’s insightful methodology is a must-read for international business managers looking for a strategic advantage." - Bill McDermott, President & CEO, SAP AmericasSee more reviews
“Caterpillar is thriving today not because we survived globalization, but because we embraced it. We must look at globalization and international competition as an opportunity to make ourselves stronger and more efficient. Global Competitive Strategy provides managers with a highly valuable guide to business strategy in the global economy.” - Dr. James W. Owens, Chairman and CEO, Caterpillar, Inc.
“Managers face competitive challenges in the best of times, but globalization raises the level of those challenges exponentially. Using the best from modern research, world-class economist Daniel Spulber unravels these managerial challenges and offers keys to competing successfully in the global market. Throughout the book, he ties real-world problems to rigorous theory with sharp-edged but accessible analysis, lively but always clear prose, and fascinating case studies that range from Chinese computers to Mexican cement to Japanese cars.” - J. Mark Ramseyer, Mitsubishi Professor of Japanese Legal Studies, Harvard University
“Global Competitive Strategy is a great work. With its focus on the tremendous increase in global competition and the variety of global markets, the book makes a major contribution to management strategy. I highly recommend it to teachers and students of global business.” - Yoshiro Miwa, Professor of Economics, University of Tokyo
“In short, the book is a gem.... a source of information for the economically interested reader and a must-read for managers.... Without doubt, this book will find its way onto many global bookshelves.” - Wolfgang Gick, Journal of Economic Geography
"Ideas in Spulber's book are presented clearly. They are introduced in a logical order and each is well explained; giving the reader a solid grasp of its importance and context. [...]Spulber's book provides a solid contribution to its field. The work introduces a substantial amount of new and innovative material." - Anthony M. Gould, Laval University, Industrial Relations
Not yet reviewed
Be the first to review
Review was not posted due to profanity×
- Date Published: July 2011
- format: Paperback
- isbn: 9780521367981
- length: 306 pages
- dimensions: 244 x 170 x 16 mm
- weight: 0.49kg
- availability: Available
Table of Contents
List of figures
List of tables
Introduction: the global challenge
1. The global mosaic
2. Global strategic analysis
3. Global competitive advantage
4. Global competitive strategy
5. Global investment strategy: choosing the best mix of transactions and investment
6. The global business organization
7. Lenovo: entering global competition
8. Cemex: making global markets
9. Dairy farm: regional retail strategy
10. Danone: organizing for global competition
Welcome to the resources site
Here you will find free-of-charge online materials to accompany this book. The range of materials we provide across our academic and higher education titles are an integral part of the book package whether you are a student, instructor, researcher or professional.
Find resources associated with this titleYour search for '' returned .
Type Name Unlocked * Format Size
*This title has one or more locked files and access is given only to instructors adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
These resources are provided free of charge by Cambridge University Press with permission of the author of the corresponding work, but are subject to copyright. You are permitted to view, print and download these resources for your own personal use only, provided any copyright lines on the resources are not removed or altered in any way. Any other use, including but not limited to distribution of the resources in modified form, or via electronic or other media, is strictly prohibited unless you have permission from the author of the corresponding work and provided you give appropriate acknowledgement of the source.
If you are having problems accessing these resources please email [email protected]
Instructors have used or reviewed this title for the following courses
- International Business Strategy
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email [email protected]Register Sign in
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.Continue ×