This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies.Read more
- Problem-solving sections and plentiful and extensive case studies involving current issues, with questions
- Extensive treatment of game theory compared with other texts
- International applications
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- Date Published: May 2005
- format: Paperback
- isbn: 9780521526258
- length: 556 pages
- dimensions: 244 x 170 x 29 mm
- weight: 0.88kg
- availability: Available
Table of Contents
Part I. Introduction:
1. Nature, scope and methods of managerial economics
2. Theory of the firm
Part II. Demand Analysis:
3. Demand theory
4. Demand estimation
Part III. Production and Cost Analysis:
5. Production theory
6. Cost theory
7. Cost estimation
Part IV. Strategy Analysis:
8. Market structure and pricing
9. Game theory
10. Pricing strategy
11. Investment analysis
12. Government and managerial policy.
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