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Microeconomics for MBAs
The Economic Way of Thinking for Managers

2nd Edition

$99.00

textbook
  • Date Published: July 2010
  • availability: In stock
  • format: Hardback
  • isbn: 9780521191470

$99.00
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  • The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the ‘principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

    • Written to meet the needs of MBA students. Presents management and economics as equal elements; shows how economics is part of everyday thinking for business people that MBA students will find relevant to their career goals
    • The textbook package includes 65 video tutorials - already viewed over a million times on YouTube - covering key concepts and complex arguments, and topics likely to be assessed in exams. End-of-chapter review questions and a student workbook will appeal to students of a variety of learning styles
    • Theory and maths are kept as simple as possible and are illustrated with real-life problems so that they are accessible and relevant to all MBA students
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    Product details

    • Edition: 2nd Edition
    • Date Published: July 2010
    • format: Hardback
    • isbn: 9780521191470
    • length: 563 pages
    • dimensions: 253 x 195 x 25 mm
    • weight: 1.4kg
    • contains: 125 b/w illus. 21 tables
    • availability: In stock
  • Table of Contents

    List of figures
    List of tables
    Part I. The Market Economy, Overview and Application:
    1. Microeconomics: a way of thinking about business
    2. Competitive product markets and firm decisions
    3. Principles of rational behavior in society and business
    4. Applications of the economic way of thinking: domestic government and management policies
    5. Applications of the economic way of thinking: international and environmental economics
    Part II. Demand and Production Theory:
    6. Consumer choice and demand in traditional and network markets
    7. Production costs and the theory of the firm
    8. Production costs in the short run and long run
    Part III. Competitive and Monopoly Market Structures:
    9. Firm production under idealized competitive conditions
    10. Monopoly power and firm pricing decisions
    11. Firm strategy under imperfectly competitive market conditions
    12. Competitive and monopsonistic labor markets
    Index.

  • Resources for

    Microeconomics for MBAs

    Richard B. McKenzie, Dwight R. Lee

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  • Authors

    Richard B. McKenzie, University of California, Irvine
    Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine.

    Dwight R. Lee, Southern Methodist University
    Dwight R. Lee is Ramsey Professor of Economics and Enterprise in the Terry College of Business at the University of Georgia.

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