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Trustmarks in E-Commerce

Trustmarks in E-Commerce
The Value of Web Seals and the Liability of their Providers


Part of Information Technology and Law

  • Date Published: July 2009
  • availability: Refer to T.M.C Asser Press, T.M.C Asser Press, R.J.Schimmelpennincklaan 20-22, 2517 JN The Hague, The Netherlands
  • format: Hardback
  • isbn: 9789067042963


Refer to T.M.C Asser Press, T.M.C Asser Press, R.J.Schimmelpennincklaan 20-22, 2517 JN The Hague, The Netherlands
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About the Authors
  • Trustmark Organisations (TMOs) are independent parties which provide e-merchants with trustmarks – a label or visual representation indicating that a product, process, or service conforms to specific quality characteristics. Security, privacy, and business practice are three areas in which trustmarks play an important role. TMOs will issue a trustmark to e-merchants only if they have demonstrated conformity to specific policies regarding security, privacy and business practice. E-merchants hope that, by displaying the trustmark on their websites, e-consumers will trust their certified practice and be more likely to divulge their personal data and transact with them. Past research focuses on economic aspects of trustmarks. This book is the first comprehensive study on trustmarks and related legal aspects. It describes pros and cons of trustmarks for e-economy, e-society and e-policy, assesses TMOs' practice, and focuses on TMOs' liability.

    • Introduction to each chapter states what is covered, allowing readers to find information quickly
    • Poses questions and provides the relevant answers, allowing readers to focus on the key issues
    • Multidisciplinary research allows readers to gain a complete picture of trustmarks
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    Product details

    • Date Published: July 2009
    • format: Hardback
    • isbn: 9789067042963
    • length: 264 pages
    • dimensions: 246 x 162 x 21 mm
    • weight: 0.61kg
    • availability: Refer to T.M.C Asser Press, T.M.C Asser Press, R.J.Schimmelpennincklaan 20-22, 2517 JN The Hague, The Netherlands
  • Table of Contents

    1. Introduction
    2. Trust and trustmarks
    3. Trustmarks practice
    4. United States
    5. England
    6. Germany
    7. France
    8. Comparative conclusions
    9. Recommendations: towards an adequate TMO third-party liability system.

  • Author

    Paolo Balboni, Universiteit van Tilburg, The Netherlands
    Paolo Balboni is an Associate at Baker & McKenzie in Milan (Italy) and a Research Associate of both the Tilburg Institute for Law, Technology, and Society (TILT) and the Tilburg Institute for Interdisciplinary Studies and Conflict Resolution Systems (TISCO) at Tilburg University.

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