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Successful Science Communication

Successful Science Communication
Telling It Like It Is

$45.00

textbook
Sir Walter Bodmer, Richard A. L. Jones, Simon J. Lock, James Hannam, Richard Jennings, George Gaskell, Sally Stares, Nicole Kronberger, Tracey Brown, John Adams, Alfred Nordmann, Michel Claessens, Andrew C. Revkin, Stephen White, Chris Mooney, Sue Davies MBE, Alastair Kent, Piet Schenkelaars, David J. Bennett, Peter Evans, Richard Hayhurst, Chris Smith, Hayley Birch, Lise Kingo, Susanne Stormer, Nicola Buckley, Sue Hordijenko, Rikke Schmidt Kjærgaard, James Shepherd, Paul Hix, Wolfgang M. Heckl, Patricia Osseweijer, Tanja Klop, Laura Grant, Maarten C. A. van der Sanden
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  • Date Published: November 2011
  • availability: In stock
  • format: Paperback
  • isbn: 9780521176781

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About the Authors
  • In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.

    • Covers the whole spectrum of science communication activities, with authors from the academic, commercial and media worlds
    • Practical, handbook style will suit researchers, students and other interested professionals looking for ideas and know-how
    • An ideal resource for undergraduate and postgraduate courses, short courses, workshops and similar events
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    Reviews & endorsements

    "Written in a practical, readable style and all well researched and well thought out, we are presented with history of scientific communication but also a handbook for those who could use a primer or those who are new to the communications game."
    Edward Fenner, York University for DEMESCI- International Journal ofDeliberative Mechanisms in Science

    "This book being a collection of writings by various authors is actually reassuringin that we are not listening to the opinion of one person or one group of people. In fact, it is eye-opening as to how opinions of scientists are fairly uniform (and actually improving!) across different cross-sections of society. This book is also a treasure trove of resources, references and links to data in the area of public understanding and appreciation of science and scientists. If you have been hesitating to talk about your science to non-science audiences take a look at this book for motivation, ideas and guidelines - at the very least we may recruit more bright, young minds to science instead of losing them to Wall Street!"
    Vidhya Ramachandran, CWSP & COM Gazette

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    Product details

    • Date Published: November 2011
    • format: Paperback
    • isbn: 9780521176781
    • length: 492 pages
    • dimensions: 228 x 153 x 22 mm
    • weight: 0.79kg
    • contains: 62 b/w illus.
    • availability: In stock
  • Table of Contents

    Authors' biographies
    Foreword Sir Walter Bodmer
    Introduction: public engagement in an evolving science policy landscape Richard A. L. Jones
    Part I. What it Helps to Know Beforehand:
    1. Deficits and dialogues: science communication and the public understanding of science in the UK Simon J. Lock
    2. Explaining the world: communicating science through the ages James Hannam
    3. Science, truth, and ethics Richard Jennings
    4. The public's view of science George Gaskell, Sally Stares and Nicole Kronberger
    5. The common language of research Tracey Brown
    6. Not 100% sure? The 'public' understanding of risk John Adams
    7. The ethos of science vs. ethics of science communication Alfred Nordmann
    Part II. Policy Makers, the Media and Public Interest Organisations:
    8. Research and public communication in EU policy and practice Michel Claessens
    9. Tackling the Climate Communication Challenge Andrew C. Revkin
    10. Dealings with the media Stephen White
    11. Dealings with the U.S. media Chris Mooney
    12. Relations with public interest organisations: consumers Sue Davies MBE
    13. Relations with public interest organisations: patients and families Alastair Kent
    14. Relations with environmental organisations: a very personal story Piet Schenkelaars
    Part III. What You Can Do and How To Do It:
    15. Building relations with the various groups David J. Bennett
    16. Finding the right words: how to shine in radio and television interviews Peter Evans
    17. Nanotechnology and the media – front page or no story? Richard Hayhurst
    18. The power of the podcast: the Naked Scientists' story Chris Smith
    19. The social web in science communication Hayley Birch
    20. Dealing with dilemmas and societal expectations: a company's response Lise Kingo and Susanne Stormer
    21. Science festivals Nicola Buckley and Sue Hordijenko
    22. Things to see and do: how scientific images work Rikke Schmidt Kjærgaard
    23. The triple helix: the undergraduate student-run face of science communication James Shepherd
    24. Public understanding of research: the Open Research Laboratory at the Deutsches Museum Paul Hix and Wolfgang M. Heckl
    25. 'Imagine': a communication project putting life sciences in the spotlight Patricia Osseweijer and Tanja Klop
    Part IV. And Finally, Evaluating and Embedding Science Communication:
    26. Evaluating success: how to find out what worked (and what didn't) Laura Grant
    27. Effectively embedding corporate science communication in academia: a second paradigm shift? Maarten C. A. van der Sanden and Patricia Osseweijer
    Index.

  • Editors

    David J. Bennett, St Edmund's College, Cambridge
    David Bennett is a Guest at the Department of Biotechnology at Delft University of Technology in the Netherlands and a Visitor to the Senior Combination Room of St Edmund's College, Cambridge, UK. He has long-term experience, activities and interests in the relations between science, industry, government, education, law, the public and the media and works with the European Commission, government departments, companies, universities, public interest organisations and the media in these areas.

    Richard C. Jennings, University of Cambridge
    Richard Jennings is an Affiliated Research Scholar in the Department of History and Philosophy of Science at the University of Cambridge. His research interests are focused on the Responsible Conduct of Research and the ethical uses of science and technology. He is a member of BCS, the Chartered Institute for IT, has worked with the BCS Ethics Forum defining and refining the BCS Code of Conduct, and with four other members has developed a 'Framework For Assessing Ethical Issues in New Technologies'.

    Foreword

    Walter Bodmer

    Contributors

    Sir Walter Bodmer, Richard A. L. Jones, Simon J. Lock, James Hannam, Richard Jennings, George Gaskell, Sally Stares, Nicole Kronberger, Tracey Brown, John Adams, Alfred Nordmann, Michel Claessens, Andrew C. Revkin, Stephen White, Chris Mooney, Sue Davies MBE, Alastair Kent, Piet Schenkelaars, David J. Bennett, Peter Evans, Richard Hayhurst, Chris Smith, Hayley Birch, Lise Kingo, Susanne Stormer, Nicola Buckley, Sue Hordijenko, Rikke Schmidt Kjærgaard, James Shepherd, Paul Hix, Wolfgang M. Heckl, Patricia Osseweijer, Tanja Klop, Laura Grant, Maarten C. A. van der Sanden

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