Skip to content

 

Esamples are currently unavailable. We are working to correct the issues as quickly as possible. Thank you for your patience. 

Open global navigation

Cambridge University Press

AcademicLocation selectorSearch toggleMain navigation toggle
Cart
Register Sign in Wishlist

The Business of Healthcare Innovation

2nd Edition

$59.00

textbook
Lawton R. Burns, Jonathan P. Northrup, Marina Tarasova, Lee Kalowski, Sean Nicholson, Joanna P. Wolkowski, Cary G. Pfeffer, Stephen M. Sammut, Kurt H. Kruger, Max A. Kruger, Adam C. Powell, Jeff C. Goldsmith, David M. Lawrence
View all contributors
  • Date Published: August 2012
  • availability: In stock
  • format: Paperback
  • isbn: 9781107607774

$59.00
Paperback

Add to cart Add to wishlist

Other available formats:
Hardback, eBook


Looking for an examination copy?

If you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact collegesales@cambridge.org providing details of the course you are teaching.

Description
Product filter button
Description
Contents
Resources
Courses
About the Authors
  • The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.

    • An authoritative and unique overview of the manufacturing segment of the health care industry
    • Designed for industry executives and practitioners as well as graduate students
    • New edition fully revised and updated with chapters expanded to encompass global developments, particularly in India and China
    Read more

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity

    ×

    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?

    ×

    Product details

    • Edition: 2nd Edition
    • Date Published: August 2012
    • format: Paperback
    • isbn: 9781107607774
    • length: 600 pages
    • dimensions: 245 x 174 x 28 mm
    • weight: 1.2kg
    • contains: 89 b/w illus. 65 tables
    • availability: In stock
  • Table of Contents

    List of figures
    List of contributors
    1. The business of healthcare innovation in the Wharton School curriculum Lawton R. Burns
    2. The pharmaceutical industry: re-booted and re-invigorated Jonathan P. Northrup with Marina Tarasova and Lee Kalowski
    3. Pharmaceutical strategy and the evolving role of mergers and acquisitions (M&A) Lawton R. Burns, Sean Nicholson and Joanna P. Wolkowski
    4. The biotechnology sector - therapeutics Cary G. Pfeffer
    5. Biotechnology business and revenue models: implications for strategic alliances and capitalization Stephen M. Sammut
    6. The medical device sector Kurt H. Kruger and Max A. Kruger
    7. The healthcare information technology sector Adam C. Powell and Jeff C. Goldsmith
    8. Healthcare innovation across sectors: convergences and divergences Lawton R. Burns, David M. Lawrence and Stephen M. Sammut
    Index.

  • Instructors have used or reviewed this title for the following courses

    • Health Care Innovation - Creating Effective R&D
    • Strategy, Innovation & Change Mgmt
    • The Healthcare Supply Chain
  • Editor

    Lawton Robert Burns, University of Philadelphia
    Lawton Robert Burns, Ph.D., MBA is the James Joo-Jin Kim Professor, Professor and Chair of Health Care Management and Director of the Center for Health Management and Economics at the Wharton School, University of Pennsylvania.

    Contributors

    Lawton R. Burns, Jonathan P. Northrup, Marina Tarasova, Lee Kalowski, Sean Nicholson, Joanna P. Wolkowski, Cary G. Pfeffer, Stephen M. Sammut, Kurt H. Kruger, Max A. Kruger, Adam C. Powell, Jeff C. Goldsmith, David M. Lawrence

Sign In

Please sign in to access your account

Cancel

Not already registered? Create an account now. ×

You are now leaving the Cambridge University Press website, your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Find content that relates to you

© Cambridge University Press 2014

Back to top

Are you sure you want to delete your account?

This cannot be undone.

Cancel Delete

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×