Skip to content
Cart

Your Cart

×

You have 0 items in your cart.

Register Sign in Wishlist

The Business Environment of Europe
Firms, Governments, and Institutions

$61.99 (X)

textbook
  • Date Published: July 2014
  • availability: Available
  • format: Paperback
  • isbn: 9780521694162

$ 61.99 (X)
Paperback

Add to cart Add to wishlist

Other available formats:
Hardback, eBook


Request examination copy

Instructors may request a copy of this title for examination

Description
Product filter button
Description
Contents
Resources
Courses
About the Authors
  • The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.

    • The author has more than fifteen years of teaching experience in international business, EU and political economy courses at both the undergraduate and postgraduate level
    • This up-to-date textbook addresses the needs of these varied levels and disciplines, discussing national context beyond the EU and using short case examples
    • Whereas other textbooks on Europe's business environment focus on specific nations or perspectives, this is the only textbook to provide a full, comprehensive overview of Europe's business environment
    • Bridges the gap between European business and European history, politics, culture and institutions, guiding students to a complete understanding of the rich business environment of Europe
    Read more

    Reviews & endorsements

    "This is a clear, comprehensive and incisive look at Europe today and its relevance to global business in the twenty-first century. The author is both eloquent in explaining even the more difficult concepts and judicious in forming conclusions about where Europe stands today in the globalized world. He lucidly explains the leading scholarship in the field and, as importantly, pinpoints its relevance to on-the-ground business practice within the European context. This book will be of great interest to academics, researchers and global business practitioners. It should become the standard textbook for students of modern European business."
    Sanford L. Moskowitz, College of Saint Benedict, Saint John's University, Minnesota

    "The author humbly views his work as an 'introductory textbook' while it is definitely a comprehensive and interdisciplinary overview of the European political economy with its inherent connections to business … Provides an accessible overview of the EU’s political economy and business facilities with numerous tables, maps and case studies, making the book a valuable reference for students in international/European business administration."
    Eugene Eteris, The Baltic Course

    "This book offers a definitive treatment of the business environment of Europe. It provides an accessible account of the complex influences of different actors on the European economic landscape and at multiple levels of analysis. Terrence Guay has done a superb job in capturing the most important trends and currents, as well as the evolution of the overall system. Given recent developments in Europe, this book is essential reading for scholar, student and executive."
    Jonathan P. Doh, Herbert G. Rammrath Chair in International Business, Faculty Director, Center for Global Leadership and Professor of Management, Villanova School of Business

    "Europe is one of the world's major economic regions, and understanding it is a requirement of any serious student of international business. It is also one of the world's most complex political systems, with a unique form of supranational governance coexisting with established national business systems and cultures. Guay displays a mastery of his subject material; the clarity of his writing does not come at the cost of over-simplication. Guay provides a lucid account of EU political economy that also addresses the performance of European multinationals. It deserves a place on the reading list of any course on the European business environment."
    Steven McGuire, School of Management and Business, Aberystwyth University

    "The Business Environment of Europe is an ambitious undertaking. It provides an authoritative, comprehensive, and wide-ranging look at the multi-faceted setting for business operations in Europe, at all levels of governance. The book is invaluable for anyone interested not only in European business, but also in politics, policy-making, and economic development in individual European countries and in the European Union as a whole. Terrence Guay has done a huge service to scholars and students of European studies, including European integration studies. His book is a great achievement."
    Desmond Dinan, Director, Center for Entrepreneurship and Public Policy

    "No one involved in international business or international affairs can afford to be ignorant about Europe, for it represents the largest and most integrated economy in the world and its businesses are global leaders in many domains. Terrence Guay’s magisterial book is the best investment one can make to understand Europe and its business environment."
    Patrick Leblond, Graduate School of Public and International Affairs, University of Ottawa

    "This book fills a huge gap for students trying to get a handle on international business. The context for business in the world's largest economy is extremely complex: not only do businesspeople need to understand the overarching European Union, they need to grasp the national economic models that vary across the EU's twenty-eight members. No other book comes close to Guay's success at delivering what students need to know about business environments in Europe today."
    Craig Parsons, University of Oregon

    "The Business Environment of Europe answers a felt need for a European Business text that firmly embeds European business operations in the historical, cultural and political contexts that shape them. The author's interdisciplinary approach is welcome, refreshing, and effective, providing a view of the European business environment that is at once encompassing and nuanced. In particular, the author's attention to the complex choreography of interactions between EU and national institutions goes well beyond the more narrow scope of other textbooks. I recommend this book enthusiastically."
    James J. Kennelly, Skidmore College

    "Like any place in the world, Europe is a unique place to do business. Terrence Guay has thoroughly captured the factors that make this historic part of the globe so different. The result is a keen insight into doing business in Europe and how Europe does business around the world."
    Sean O'Keefe, former NASA Administrator and Airbus Group executive

    '… an informative and thorough book with a laudable and much-needed interdisciplinary focus. It introduces business students and readers to the intricacies of the political business environment in Europe and familiarizes international relations students and readers with business topics in the EU context - a challenge to which Guay rises compellingly.' Academy of Management Learning and Education

    See more reviews

    Customer reviews

    Review was not posted due to profanity

    ×

    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?

    ×

    Product details

    • Date Published: July 2014
    • format: Paperback
    • isbn: 9780521694162
    • length: 363 pages
    • dimensions: 247 x 154 x 17 mm
    • weight: 0.72kg
    • contains: 25 b/w illus. 8 maps 42 tables
    • availability: Available
  • Table of Contents

    Acknowledgements
    Preface
    Part I. Understanding the Context of Europe's Business Environment:
    1. Introduction
    Part II. The European Union:
    2. Origins, development, and institutional framework
    3. Political economy of European integration
    Part III. Models of Capitalism and National Business-Government Relations:
    4. Market capitalism
    5. Managed capitalism
    6. State capitalism
    7. Eastern Europe
    Part IV. Government Policies and Globalization:
    8. Promoting business
    9. Regulating business
    10. Globalization and global actors
    Part V. Opportunities and Challenges:
    11. Industries
    12. The road ahead
    Glossary
    Index.

  • Resources for

    The Business Environment of Europe

    Terrence R. Guay

    Instructor Resources

    General Resources

    Welcome to the resources site

    Here you will find free-of-charge online materials to accompany this book. The range of materials we provide across our academic and higher education titles are an integral part of the book package whether you are a student, instructor, researcher or professional.

    Find resources associated with this title

    Type Name Unlocked * Format Size

    Showing of

    Back to top

    *This title has one or more locked files and access is given only to instructors adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.


    These resources are provided free of charge by Cambridge University Press with permission of the author of the corresponding work, but are subject to copyright. You are permitted to view, print and download these resources for your own personal use only, provided any copyright lines on the resources are not removed or altered in any way. Any other use, including but not limited to distribution of the resources in modified form, or via electronic or other media, is strictly prohibited unless you have permission from the author of the corresponding work and provided you give appropriate acknowledgement of the source.

    If you are having problems accessing these resources please email lecturers@cambridge.org

  • Author

    Terrence R. Guay, Pennsylvania State University
    Terrence R. Guay is Clinical Professor of International Business at the Smeal College of Business at Pennsylvania State University. Prior to earning his PhD, he worked in commercial and international banking as an assistant loan officer. His broad interdisciplinary background shapes his approach to teaching, research, and the writing of this book. At Penn State, Professor Guay teaches undergraduate and MBA international business courses, where he received the Fred Brand, Jr Outstanding Teacher Award - the college's highest honor for teaching. His research focuses on the competition between governments, international organizations, NGOs, and other non-state actors to shape business behavior and the international business environment, with an emphasis on Europe.

Sign In

Please sign in to access your account

Cancel

Not already registered? Create an account now. ×

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email lecturers@cambridge.org

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×

Find content that relates to you

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.

Cancel

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×