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Look Inside Managing Creativity

Managing Creativity
Exploring the Paradox

$114.99

Barbara Townley, Nic Beech, Aileen M. Stackhouse, Martin Dixon, Stephen Linstead, Julian M. Luxford, Doris Ruth Eikhof, Christopher Randall, Paul Johnson, Gregor White, Chris Warhurst, Guy Julier, Jane Donald, Louise Mitchell, Laura González, Amy Parker, Elizabeth Gulledge
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  • Date Published: January 2010
  • availability: In stock
  • format: Hardback
  • isbn: 9780521518536

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  • What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.

    • Unique study examining a wide range of creative industries from a management perspective
    • Debates the tensions between creativity and commerce, producer and consumer, innovation and economic value
    • Suitable for a range of courses in organizational studies, creative enterprise and entrepreneurship
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    Product details

    • Date Published: January 2010
    • format: Hardback
    • isbn: 9780521518536
    • length: 364 pages
    • dimensions: 235 x 158 x 22 mm
    • weight: 0.71kg
    • availability: In stock
  • Table of Contents

    List of figures
    List of tables
    List of contributors
    Acknowledgements
    Introduction:
    1. The discipline of creativity Barbara Townley and Nic Beech
    Part I. Inherent Unknowability:
    2. To draw thought - how can this be done differently? Aileen M. Stackhouse
    3. Labour, work and action in the creative process Martin Dixon
    4. Popular culture as carnival: the clash, play and transgression in the aesthetic economy Stephen Linstead
    Part II. Art for Art's Sake:
    5. Art for art's sake: was it ever thus? A historical perspective Julian M. Luxford
    6. The logics of art: analysing theatre as a cultural field Doris Ruth Eikhof
    7. Turning rebellion into money: the clash, creativity and resistance to commodification Stephen Linstead
    Part III. Infinite Variety:
    8. Communication, artists and the audience Christopher Randall
    9. Art or honesty? Breaking the rules of the game with immersive museum theatre Paul Johnson
    10. User-generated content and the participative market Gregor White
    Part IV. The Motley Crew:
    11. The missing middle: management in the creative industries Chris Warhurst
    12. Playing the system: design consultancies, professionalisation and value Guy Julier
    13. Organising creativity in a music festival Jane Donald, Louise Mitchell and Nic Beech
    Part V. Ars Longa:
    14. Juicy Salif as a cultish totem Laura González
    15. 'Time past': the value of remembrance in aesthetic experience Amy Parker
    16. What is a creative field? Elizabeth Gulledge and Barbara Townley
    Managing creativity: concluding thoughts
    Index.

  • Editors

    Barbara Townley, University of St Andrews, Scotland

    Nic Beech, University of St Andrews, Scotland

    Contributors

    Barbara Townley, Nic Beech, Aileen M. Stackhouse, Martin Dixon, Stephen Linstead, Julian M. Luxford, Doris Ruth Eikhof, Christopher Randall, Paul Johnson, Gregor White, Chris Warhurst, Guy Julier, Jane Donald, Louise Mitchell, Laura González, Amy Parker, Elizabeth Gulledge

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