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The Value of Arts for Business

$110.00 (C)

  • Date Published: June 2011
  • availability: In stock
  • format: Hardback
  • isbn: 9780521769518

$110.00 (C)

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About the Authors
  • The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.

    • Shows how the arts can be used to improve organisational value creation and business performance
    • Introduces and explains the importance of Arts-based Initiatives (ABIs), showing how artistic products and processes can be deployed and exploited for management purposes
    • Includes a number of case studies of organisations that have successfully adopted arts to generate value for business
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    Product details

    • Date Published: June 2011
    • format: Hardback
    • isbn: 9780521769518
    • length: 304 pages
    • dimensions: 235 x 160 x 20 mm
    • weight: 0.61kg
    • availability: In stock
  • Table of Contents

    Lists of figures
    List of tables
    1. Why the arts matter in management
    2. The arts into actions: Arts-based Initiatives
    3. The value of Arts-based Initiatives in business
    4. Arts-based Initiatives and business performances
    5. Managing Arts-based Initiatives for business performance improvements
    A final reflection

  • Author

    Giovanni Schiuma, Università della Basilicata, Italy

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