Skip to content
Open global navigation

Cambridge University Press

AcademicLocation selectorSearch toggleMain navigation toggle
Cart
Register Sign in Wishlist

Pragmatic Strategy
Eastern Wisdom, Global Success

$47.00 (Z)

textbook
  • Date Published: July 2012
  • availability: In stock
  • format: Paperback
  • isbn: 9780521173148

$47.00 (Z)
Paperback

Add to cart Add to wishlist

Other available formats:
Hardback, eBook


Request examination copy

Instructors may request a copy of this title for examination

Description
Product filter button
Description
Contents
Resources
About the Authors
  • Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. But what can pragmatism teach us about strategy? How can pragmatic strategies help businesses to succeed? This innovative book presents a pragmatic framework for shaping and solving strategic problems in a practical, creative, ethical and finely balanced manner. To achieve this, the authors draw from Confucian teaching, American pragmatism and Aristotelian practical wisdom, as well as business cases across industries and nations, particularly from emerging economies. With significant theoretical depth, direct practical implication and profound cultural sensitivity, the book is useful for executive managers, public administrators, strategy researchers and advanced students in the search for pragmatic strategies in an interconnected, fast-moving world.

    • Shows how businesses can succeed using pragmatic strategies
    • Draws on pragmatic traditions of both Eastern and Western thinkers
    • Features many case studies and examples of pragmatic strategies at work
    Read more

    Reviews & endorsements

    "The book offers a blend of case histories, cross-cultural philosophical analysis and suggestions for managers. The mix works nicely... Pragmatic Strategy succeeds in what it sets out to do: to show that Eastern thinking can help improve global management." -Edward Hadas, ThomsonReuters

    "a fascinating book that spurs us to think about strategy in its broader philosophical context, and advances important hypotheses about the values and ideas behind the growing success of companies with roots in Confucian thinking.” – Phil Rosenzweig, IMD, Strategy + Business

    "This is an important book in the field of strategy because it joins the growing critique of traditional views on strategy and because, much more than most, it give central importance to moral conduct" -Ralph Stacey, University of Hertfordshire, OS Book Review

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity

    ×

    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?

    ×

    Product details

    • Date Published: July 2012
    • format: Paperback
    • isbn: 9780521173148
    • length: 540 pages
    • dimensions: 228 x 152 x 24 mm
    • weight: 0.86kg
    • contains: 25 b/w illus. 10 tables
    • availability: In stock
  • Table of Contents

    List of figures
    List of tables
    List of cited classics
    Preface
    Acknowledgements
    Part I. Why Pragmatism, Why Now?:
    1. Introduction
    2. Spirits of pragmatism
    Part II. What Do Pragmatic Strategies Look Like?:
    3. Strategies in a pragmatic world
    4. Strategy as purposeful emergence
    Part III. What to Do, How to Do It?:
    5. Dealing with wuli-shili-renli
    6. Timely balanced way-making
    7. Orchestrating WSR, orchestrating the firm
    Part IV. Think When We Learn:
    8. Questioning the conventional paradigm
    9. Pragmatism East and West
    Notes
    References
    Index.

  • Authors

    Ikujiro Nonaka, Hitotsubashi University, Tokyo
    Ikujiro Nonaka is Professor Emeritus of the Graduate School of International Corporate Strategy, Hitotsubashi University, Xerox Distinguished Faculty Scholar, University of California, Berkeley and also First Distinguished Drucker Scholar in Residence at the Drucker School and Institute, Claremont Graduate University. He received his BA (Political Science) from Waseda University, MBA and PhD (Business Administration) from the University of California, Berkeley.

    Zhichang Zhu, University of Hull
    Zhichang Zhu is currently a Reader in Strategy and Management, teaching Strategy for the MBA programme at the University of Hull Business School. He has held positions as the director of the PhD Program, a visiting research professor in Knowledge Management at Japan Advanced Institute of Science and Technology, a visiting research professor in Strategy and Management at South China Normal University, a visiting research professor in International Business Management at International East-West University (Honolulu and Los Angeles), a visiting lecturing professor in Innovation and Entrepreneurship at Friedrich Schiller University (Jena, Germany) and East-West Knowledge Leaders Program, Japan-America Institute of Management Science (Hawaii, USA), an external examiner for PhD theses for the Cape Town University (South Africa) and Swinburne University of Technology (Australia).

Sign In

Please sign in to access your account

Cancel

Not already registered? Create an account now. ×

You are now leaving the Cambridge University Press website, your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Find content that relates to you

Join us online

© Cambridge University Press 2014

Back to top

Are you sure you want to delete your account?

This cannot be undone.

Cancel Delete

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×