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Economic Voting
A Campaign-Centered Theory

$99.99 (C)

  • Author: Austin Hart, American University, Washington DC
  • Date Published: September 2016
  • availability: Available
  • format: Hardback
  • isbn: 9781107148192

$ 99.99 (C)
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About the Authors
  • The conventional wisdom of economic voting theory argues that a nation's economic performance drives electoral outcomes. Therefore, voters will hold an administration accountable for its economic stewardship. Austin Hart challenges the simplicity of this notion, drawing on cognitive-psychological research on priming to demonstrate that the intensity of voters' exposure to economic campaign messages systematically conditions the strength of the economic vote. However, this study goes further than simply saying 'campaigns matter'. Here, we learn that candidates who control the campaign narrative can capitalize on favorable economic conditions or - contrary to the predictions of conventional theory - overcome unfavorable conditions. Although the aim is not to dismiss the importance of structural variables in the study of elections, Hart shows that the choices candidates make about what to say and how often shape election outcomes in ways that cannot be explained by contextual or institutional forces alone.

    • Proposes a campaign-centered theory that challenges several decades of research
    • Focuses largely on elections outside the USA, namely Mexico
    • Combines serious quantitative analysis with detailed, narrative accounts of campaigns and campaign strategy
    • Brings together extensive, longitudinal public opinion data with original content coding of nearly 1000 televised ads and almost three years of newspaper coverage
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    Product details

    • Date Published: September 2016
    • format: Hardback
    • isbn: 9781107148192
    • length: 232 pages
    • dimensions: 237 x 160 x 20 mm
    • weight: 0.5kg
    • contains: 24 b/w illus. 27 tables
    • availability: Available
  • Table of Contents

    1. The economic voting puzzle
    2. A campaign-centered theory of economic voting
    3. Can ads prime the economy? How would we know? US 1992
    4. The impact of a surge in economic messages, Mexico 2006
    5. The absent economic message, US and Mexico 2000
    6. The campaign-centered model in comparative perspective
    7. Conclusion.

  • Author

    Austin Hart, American University, Washington DC
    Austin Hart is Assistant Professor of Quantitative Methods in the School of International Service at American University, Washington DC. His research examines the criteria voters use to evaluate their representatives and the extent to which politicians can use mass communication to manipulate those criteria. His work also appears in the Journal of Politics and Comparative Political Studies.

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