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Why did America embrace consumer credit over the course of the twentieth century, when most other countries did not? How did American policy makers by the late twentieth century come to believe that more credit would make even poor families better off? This book traces the historical emergence of modern consumer lending in America and France. If Americans were profligate in their borrowing, the French were correspondingly frugal. Comparison of the two countries reveals that America's love affair with credit was not primarily the consequence of its culture of consumption, as many writers have observed, nor directly a consequences of its less generous welfare state. It emerged instead from evolving coalitions between fledgling consumer lenders seeking to make their business socially acceptable and a range of non-governmental groups working to promote public welfare, labor, and minority rights. In France, where a similar coalition did not emerge, consumer credit continued to be perceived as economically regressive and socially risky.Read more
- Focuses on the supply of credit and the role of companies and NGOs that promoted it
- Draws on new company archival sources to reconstruct the history of consumer lending in France and America
- Argues that America's credit culture emerged from an evolving coalition of lenders and NGOs that pushed the idea of credit as welfare-enhancing
Reviews & endorsements
"Trumbull pursues the problem of American indebtedness in ways unlike other books published on the subject, and his style is clear and reader-friendly. The central claim that emerges is counterintuitive, yet will make scholars working to understand modern credit markets wonder, like me, that no one had seen this before. Trumbull’s argument is tremendously illuminating and largely persuasive. He has made a significant contribution to what we know about the history of consumer credit and its continuing social significance."
Lendol Calder, Augustana CollegeSee more reviews
"This will be an important book, and it is an empirical gem on the development of consumer credit and the policies that regulate it in France and the United States. It suggests far-reaching implications for how ideas are born of material economic interests and then come to outlive the interest coalitions that gave rise to them. This book will help American readers understand the systemic dimensions of the credit predicament in which they find themselves."
Pepper D. Culpepper, European University Institute
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- Date Published: August 2014
- format: Paperback
- isbn: 9781107693906
- length: 239 pages
- dimensions: 228 x 151 x 13 mm
- weight: 0.23kg
- contains: 10 b/w illus.
- availability: In stock
Table of Contents
2. Commercial banks and consumer credit in the United States
3. Banks against credit: consumer finance in France
4. American retailers and credit innovation
5. Selling France on credit
6. Credit and reconstruction
7. The politics of usury
8. Credit for being American
9. Deregulation and the politics of over-indebtedness
10. Consumer credit and American liberalism.
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