Skip to content
Open global navigation

Cambridge University Press

AcademicLocation selectorSearch toggleMain navigation toggle
Cart
Register Sign in Wishlist

Consumer Democracy
The Marketing of Politics

$29.99

Part of Communication, Society and Politics

  • Date Published: February 2014
  • availability: In stock
  • format: Paperback
  • isbn: 9780521545242

$29.99
Paperback

Add to cart Add to wishlist

Other available formats:
Hardback, eBook


Looking for an examination copy?

If you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact collegesales@cambridge.org providing details of the course you are teaching.

Description
Product filter button
Description
Contents
Resources
Courses
About the Authors
  • This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to “proper” political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it – to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key – the type of political marketing will be affected by the conditions of competition.

    • Highlights the importance of political marketing literacy that is the equivalent in politics to media literacy in media studies
    • Links concerns about political communication to fundamental issues of democratic design
    • Seeks to understand campaigner practitioner perspectives in the light of academic (political science and political communication) perspectives and concerns about modern politics
    • Focuses on political campaigning in US and UK - but is informed by a broader international framework of campaigning trends around the democratic world
    Read more

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity

    ×

    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?

    ×

    Product details

    • Date Published: February 2014
    • format: Paperback
    • isbn: 9780521545242
    • length: 234 pages
    • dimensions: 215 x 140 x 13 mm
    • weight: 0.28kg
    • availability: In stock
  • Table of Contents

    Preface: the US presidential election of 2012
    Introduction
    1. Political marketing: why it matters
    2. Political marketers: who are they and what do they think they are doing?
    3. Political brands: the latest stage of political marketing and the case of Tony Blair
    4. George W. Bush: the ultimate brand?
    5. Campaigning effects: how do they know what works?
    6. Citizen consumers, political marketing and democracy
    Conclusion: hope not fear.

  • Author

    Margaret Scammell, London School of Economics and Political Science
    Margaret Scammell is currently lecturer in media and communications at the London School of Economics and Political Science (LSE). Prior to her time at the LSE, she worked as a lecturer at the University of Liverpool and as a research fellow at the Joan Shorenstein Center on the Press, Politics and Public Policy at the John F. Kennedy School of Government, Harvard University. She worked as a local, sports, and politics journalist for a number of news organizations before receiving her PhD at the LSE. Her book Designer Politics (1995) became a standard reference for use of marketing and public relations in the United Kingdom. She has published widely on many aspects of political communication, including political campaigning, Americanization of campaigning worldwide, government and news management, consumer activism, and the appropriate role of media in democracies. She is the co-author of On Message: Communicating (1999), The Media, Journalism and Democracy (2000) and the Sage Handbook of Political Communication (2012).

Sign In

Please sign in to access your account

Cancel

Not already registered? Create an account now. ×

You are now leaving the Cambridge University Press website, your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Find content that relates to you

© Cambridge University Press 2014

Back to top

Are you sure you want to delete your account?

This cannot be undone.

Cancel Delete

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×