Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of another? Guess what: you are not alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.Read more
- Uses a science-based approach to writing, demonstrating why some words, sentences and paragraphs are easier to read and recall than others
- Makes key points readily accessible with lists, sidebars, features and before/after examples, enabling the reader to skim and scan material to use key principles for any writing task
- Conveys science and principles in a playful, irreverent prose, and will appeal to a wide audience, from professionals and academics to students and lay readers
Reviews & endorsements
"There is a lot to like in this book, not least the pragmatic examples, acerbic humor, and insights into why some writing is impenetrable."
Vint Cerf, internet pioneer and Vice President, GoogleSee more reviews
"Be warned: if you read this book, you’ll see how flawed your writing is. But take heart too, because if you follow Douglas’ advice, those flaws will start to disappear. Her bracing, mordant and lucid words show that good writing is a skill you can learn - and that the best way to do it is not to defer to grammarians and style gurus but to understand what goes on in the mind of the reader. In other words, you should write to be read. This book offers some of the best advice on writing that I have seen, whether you are writing a legal document or an email to your mother."
Philip Ball, science writer and author of The Music Instinct
"This book is desperately needed across great swaths of corporate America and should be taught at every level from K-12 to graduate schools."
Andrew Hargadon, Soderquist Chair in Entrepreneurship, Graduate School of Management, University of California, Davis
Not yet reviewed
Be the first to review
Review was not posted due to profanity×
- Date Published: August 2015
- format: Paperback
- isbn: 9781107496507
- length: 225 pages
- dimensions: 198 x 130 x 10 mm
- weight: 0.27kg
- contains: 1 b/w illus.
Table of Contents
1. So much advice, so much lousy writing
2. The new science of writing
3. Choosing words and structuring sentences: the first C: clarity
4. Putting sentences together: the second C: continuity
5. Organizing paragraphs and documents: the third C: coherence
6. Maximizing efficiency: the fourth C: concision
7. Making music with words: the fifth C: cadence
Supplement: everything you ever wanted to know about grammar, punctuation, and usage – and never learned.
Welcome to the resources site
Here you will find free-of-charge online materials to accompany this book. The range of materials we provide across our academic and higher education titles are an integral part of the book package whether you are a student, instructor, researcher or professional.
Find resources associated with this titleYour search for '' returned .
Type Name Unlocked * Format Size
*This title has one or more locked files and access is given only to instructors adopting the textbook for their class. We need to enforce this strictly so that solutions are not made available to students. To gain access to locked resources you either need first to sign in or register for an account.
These resources are provided free of charge by Cambridge University Press with permission of the author of the corresponding work, but are subject to copyright. You are permitted to view, print and download these resources for your own personal use only, provided any copyright lines on the resources are not removed or altered in any way. Any other use, including but not limited to distribution of the resources in modified form, or via electronic or other media, is strictly prohibited unless you have permission from the author of the corresponding work and provided you give appropriate acknowledgement of the source.
If you are having problems accessing these resources please email email@example.com
Sorry, this resource is locked
Please register or sign in to request access. If you are having problems accessing these resources please email firstname.lastname@example.orgRegister Sign in
You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.Continue ×