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Strategic Uses of Social Technology
An Interactive Perspective of Social Psychology

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Zachary Birchmeier, Beth Dietz-Uhler, Garold Stasser, Russell Spears, Martin Lea, Tom Postmes, Anka Wolbert, Melanie C. Green, Jordan M. Carpenter, Kai Sassenberg, Susanne Abele, Andrea B. Hollingshead, Eric D. Wesselmann, Kipling D. Williams, Craig McGarty, Girish Lala, Karen M. Douglas, Joseph B. Walther, Stephanie Tom Tong, David C. DeAndrea, Caleb T. Carr, Brandon Van Der Heide
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About the Authors
  • On an everyday basis, we communicate with one another using various technological media, such as text messaging, social networking tools, and electronic mail, in work, educational, and personal settings. As a consequence of the increasing frequency of use and importance of computer-supported interaction, social scientists in particular have heeded the call to understand the social processes involved in such interactions. In this volume, the editors explore how aspects of a situation interact with characteristics of a person to help explain our technologically-supported social interactions. The person-by-situation interaction perspective recognizes the powerful role of the situation and social forces on behavior, thought, and emotion, but also acknowledges the importance of person variables in explaining social interaction, including power and gender, social influence, truth and deception, ostracism, and leadership. This important study is of great relevance to modern readers, who are more and more frequently using technology to communicate with one another.

    • Chapters are authored by some of the most well-known scholars in the social sciences and will provide the reader with the most sophisticated coverage of the topic
    • Includes popular topics, such as social ostracism, power and gender, and leadership
    • Each chapter includes a thorough review of the literature, providing the reader with comprehensive coverage of the topic
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    Reviews & endorsements

    "This is a timely book written by distinguished experts in the field. As the world becomes globalized by internet communication this book shows how and why there are huge implications for important decisions, leadership, and influence, opinions and attitudes, social relationships and psychological health, and even the way people perceive reality. 'Strategic Uses of Social Technology' is a must read for psychologists, people interested in media and communication, and anyone who wants to know how electronic communication is transforming the way people live their lives and relate to others."
    --Dominic Abrams, Professor of Social Psychology, Director of the Centre for the Study of Group Processes, University of Kent

    "Although the book sets out to delineate the effects of technology on social behavior, many of the conclusions drawn provide profound insights on social behavior in general. Who would have thought we could learn so much about ourselves by studying our behavior in a setting where we can be almost anyone. 'Strategic Uses of Social Technology' is a good read for those interested in communications, organizational behavior, technology, or simply human social behavior."
    --R. Scott Tindale, Director of the Applied Social Psychology Program, Loyola University Chicago

    "...Strategic Uses of Social Technology: An Interactive Perspective of Social Psychology presents an important step forward towards understanding the new brave virtual world as a frontier of social behavior and, as the editors of the volume indicate, challenges the research community with a task of defining “socially relevant and psychologically meaningful” (p. 209) similarities and differences among communication technologies."
    --Nicole L. Muscanell, University of Alabama and Rosanna E. Guadagno, University of Alabama, International Journal of Interactive Communication Systems and Technologies

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    Product details

    • Date Published: November 2011
    • format: Adobe eBook Reader
    • isbn: 9781139153379
    • contains: 6 b/w illus. 1 table
    • availability: Adobe Reader ebooks available from
  • Table of Contents

    1. Introduction: a social psychological analysis of computer-supported social interaction Zachary Birchmeier, Beth Dietz-Uhler and Garold Stasser
    2. A SIDE look at computer-mediated interaction: power and the gender divide Russell Spears, Martin Lea, Tom Postmes and Anka Wolbert
    3. Trust, deception, and identity on the internet Melanie C. Green and Jordan M. Carpenter
    4. An interactional approach to social influence in computer-mediated communication Kai Sassenberg
    5. Social interaction in cyberspace: social construction with few constraints Susanne Abele
    6. Dynamics of leader emergence in online groups Andrea B. Hollingshead
    7. Ostracism in cyberspace: being ignored and excluded in electronic-based interactions Eric D. Wesselmann and Kipling D. Williams
    8. Opinion-based groups: (racist) talk and (collective) action on the internet Craig McGarty, Girish Lala and Karen M. Douglas
    9. A juxtaposition of social influences: Web 2.0 and the interaction of mass, interpersonal, and peer sources online Joseph B. Walther, Stephanie Tom Tong, David C. DeAndrea, Caleb T. Carr and Brandon Van Der Heide
    10. The virtual social world: the continually changing landscape of social interaction Garold Stasser, Beth Dietz-Uhler and Zachary Birchmeier.

  • Editors

    Zachary Birchmeier, Stephens College, Columbia
    Dr Zachary Birchmeier is currently an Instructional Technology Support Specialist at Stephens College in Columbia, MO, USA. He received a PhD in Psychology from Miami University in 2004.

    Beth Dietz-Uhler, Miami University
    Beth Dietz-Uhler is Professor of Psychology at Miami University. Her research interests include intragroup and intergroup behavior, reactions to threats to social identity, sport fans and spectators, and computer-mediated communication.

    Garold Stasser, Miami University
    Garold Stasser is Professor of Psychology at Miami University. His published work has appeared in the Psychological Review, the Review of Personality and Social Psychology, Psychological Inquiry, the Journal of Personality and Social Psychology, the Journal of Experimental Social Psychology and Organizational Behavior and Human Decision Processes. His research interests are communication in decision-making groups, coordination of social behavior, collective choice and problem solving and computational models of social interaction.


    Zachary Birchmeier, Beth Dietz-Uhler, Garold Stasser, Russell Spears, Martin Lea, Tom Postmes, Anka Wolbert, Melanie C. Green, Jordan M. Carpenter, Kai Sassenberg, Susanne Abele, Andrea B. Hollingshead, Eric D. Wesselmann, Kipling D. Williams, Craig McGarty, Girish Lala, Karen M. Douglas, Joseph B. Walther, Stephanie Tom Tong, David C. DeAndrea, Caleb T. Carr, Brandon Van Der Heide

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