Skip to content
Open global navigation

Cambridge University Press

AcademicLocation selectorSearch toggleMain navigation toggle
Cart
Register Sign in Wishlist
Television and its Viewers

Television and its Viewers
Cultivation Theory and Research

$45.00

  • Date Published: September 1999
  • availability: Available
  • format: Paperback
  • isbn: 9780521587556

$45.00
Paperback

Add to cart Add to wishlist

Other available formats:
Hardback, eBook


Looking for an examination copy?

If you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact collegesales@cambridge.org providing details of the course you are teaching.

Description
Product filter button
Description
Contents
Resources
Courses
About the Authors
  • How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology.

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity

    ×

    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?

    ×

    Product details

    • Date Published: September 1999
    • format: Paperback
    • isbn: 9780521587556
    • length: 284 pages
    • dimensions: 229 x 152 x 16 mm
    • weight: 0.42kg
    • contains: 50 b/w illus. 10 exercises
    • availability: Available
  • Table of Contents

    Foreword
    1. Origins
    2. Methods of cultivation: assumptions and rationale
    3. Methods of cultivation and early empirical work
    4. Criticisms
    5. Advancements in cultivation research
    6. The bigger picture
    7. Mediation, mainstreaming
    8. How does cultivation 'work', anyway?
    9. Cultivation and the new media
    10. Test pattern
    Methodological appendix
    References
    Index.

  • Authors

    James Shanahan

    Michael Morgan

Sign In

Please sign in to access your account

Cancel

Not already registered? Create an account now. ×

You are now leaving the Cambridge University Press website, your eBook purchase and download will be completed by our partner www.ebooks.com. Please see the permission section of the www.ebooks.com catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Find content that relates to you

© Cambridge University Press 2014

Back to top

Are you sure you want to delete your account?

This cannot be undone.

Cancel Delete

Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

×
Please fill in the required fields in your feedback submission.
×