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An innovative, new multi-level course for the university and in-company sector.
Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging.Leading organisations featured in the series include: IKEA, Unilever, Nokia and Havaianas - to name but a few. All three levels include input from the Cambridge Judge Business School, University of Cambridge.In addition, each Student's Book comes with a free DVD of video case studies looking at even more companies.Thanks to the innovative Theory-Practice-Skills approach and the substantial input into the lessons and activities from the world of business, success starts with Business Advantage.
Several leading business schools and institutions have contributed to the course, providing fascinating content and giving Business Advantage a credible, authentic stamp.
Business Advantage is Corpus and particularly CANBEC-informed and CLC-informed, making it the first business course to offer a link to a spoken business English corpus.
Based on a modular approach containing short, discrete units, Business Advantage allows the trainer to customise the materials according to their student's needs.
The course is mapped to the Common European Framework with a set of competencies matched to the world of business English. This is the first course in this sector to comprehensively develop a set of specific business-related competencies and outcomes.
The dynamic web support offers new and updated activities which give students a fresh, dynamic approach to the learning process.