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Emerging Multinationals in Emerging Markets


  • 27 b/w illus. 32 tables
  • Page extent: 460 pages
  • Size: 228 x 152 mm
  • Weight: 0.84 kg

Library of Congress

  • Dewey number: 338.8/8191724
  • Dewey version: 22
  • LC Classification: HD2932 .E44 2009
  • LC Subject headings:
    • International business enterprises--Developing countries

Library of Congress Record

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 (ISBN-13: 9780521513869)

Manufactured on demand: supplied direct from the printer

$140.00 (C)

Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.


List of figures; List of tables; Abbreviations; List of contributors; Acknowledgements; Part I. Introduction: 1. Why study emerging market MNEs? Ravi Ramamurti; 2. Third world multinationals: a look back Louis T. Wells, Jr; 3. Theoretical aspects of MNEs from emerging markets Alan Rugman; 4. Does firm ownership matter? POEs vs. FOEs in the developing world Alice H. Amsden; Part II. Country Studies: 5. Chinese multinationals: emerging through new global gateways Peter Williamson and Ming Zeng; 6. Indian multinationals: generic internationalization strategies Ravi Ramamurti and Jitendra V. Singh; 7. Russian multinationals: natural resource champions Daniel J. McCarthy, Sheila M. Puffer and Oleg S. Vikhanski; 8. Brazilian multinationals: surfing the waves of internationalization Afonso Fleury and Maria Tereza Leme Fleury; 9. South African multinationals: building on a unique legacy Andrea Goldstein and Wilson Prichard; 10. Mexican multinationals: lessons from Cemex Donald R. Lessard and Rafel Lucea; 11. Thai multinationals: struggling to enter the big league Pavida Pananond; 12. Israeli multinationals: competing from a small open economy Yair Aharoni; Part III. Conclusions: 13. What have we learned about emerging-market MNEs? Ravi Ramamurti; Index.


“This book is an important and extremely welcome addition to the literature on EM MNEs [emerging market multinational enterprises]…What I particularly liked about the book is that it is both theory- and practice-driven, documenting both convergent (similarity) and divergent (distinctions) insights into EM MNEs…Despite their rising international prominence, EM MNEs remain enigmatic to many Western academics, practitioners, and observers. In this regard, this book is an important and timely piece meriting our appreciation. It provides a superb guide for understanding why and how EM MNEs emerge, what they share, and how they differ from Western MNEs…This book provides sufficient insights into the competitive strengths and weaknesses of EM MNEs as well as generic strategies of internationalization. Last but not least, the book provides a starting point for future research, theoretically and empirically, on a number of important issues, among which are how EM MNEs successfully enter into the desired markets and compete against powerful counterparts from developed countries and what unique strategies and practices they adopt to leverage their strengths, mitigate their weaknesses, and foster their evolution in the increasingly integrated yet significantly differentiated world.”
Administrative Science Quarterly, Yadong Luo, Department of Management, School of Business Administration, University of Miami

“This volume is an excellent contribution to the literature on emerging multinationals. But what I particularly liked about this particular group of essays was that, following four carefully written and analytical robust chapters on the origin and determinants of the foreign activities of emerging MNEs, there followed eight quite distinctive and original case studies of those new forms of investment by particular home countries. Inter alia these revealed that each emerging country has its own particular reasons and agenda for investing outside its national boundaries. Altogether, I found this a first rate and eminently readable group of essays. The volume deserves the widest attention of government, the business community, and academic scholars alike.”
John H. Dunning, State of New Jersey Professor Emeritus, Rutgers University, and Emeritus Professor of International Business, Reading University

“Ramamurti and Singh have masterfully engineered a productive confrontation between extant theorizing in international business and the empirical phenomenon of newer multinationals from emerging markets. All scholarship is enriched as a result.”
Tarun Khanna, Jorge Paulo Lemann Professor, Harvard Business School, and author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours (2008)

“Just as every person discovers his own path in life, so too with companies and countries. This is a fascinating book with that comments on the multiple pathways adopted by emerging countries in their quest for globalization. An exhilarating read, a wondrous experience.”
R. Gopalakrishnan, Executive Director, TATA Sons Ltd

“Multinational enterprises from emerging markets are in the process of transforming the world FDI market. This book goes a long way in analyzing the main players in this process and the forces driving it, and does so in a very illuminating way.”
Karl Sauvant, Executive Director, Vale Columbia Center on Sustainable International Investment

“Ramamurti and Singh make an outstanding contribution to understanding the new configuration of world markets and its new competitive structure. As the different country studies show, multinationals from emerging economies share a number of common structural features, as well as the imprinting of specific local experiences. For managers and business practitioners, the book offers valuable tips on how to shape the new international order.”
Henrique Rzezinski, Chairman, Brazil–US Business Council

Emerging Multinationals in Emerging Markets is a fascinating and timely volume that will be of great value not only to students of international business theory but also to practitioners heading emerging world multinationals and those in the developed world competing with them. As a long time executive of an EMNE, and now heading an association of CEOs of EMNEs, I found the case studies in Part 2 to be particularly interesting.”
Michael Spicer, CEO, Business Leadership South Africa


Ravi Ramamurti, Louis T. Wells, Jr, Alan Rugman, Alice H. Amsden, Peter Williamson, Ming Zeng, Jitendra V. Singh, Daniel J. McCarthy, Sheila M. Puffer, Oleg S. Vikhanski, Afonso Fleury, Maria Tereza Leme Fleury, Andrea Goldstein, Wilson Prichard, Donald R. Lessard, Rafel Lucea, Pavida Pananond, Yair Aharoni

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