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All the Way with LBJ


  • 17 b/w illus.
  • Page extent: 324 pages
  • Size: 228 x 152 mm
  • Weight: 0.43 kg
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 (ISBN-13: 9780521737524)

  • Also available in Hardback
  • Published February 2009

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All the Way with LBJ
Cambridge University Press
9780521737524 - All the Way with LBJ - The 1964 Presidential Election - Edited by Robert David Johnson

All the Way with LBJ: The 1964 Presidential Election

All the Way with LBJ mines an extraordinarily rich but underused source – the full range of LBJ tapes – to analyze the 1964 presidential campaign and the political culture of the mid-1960s.

The president achieved a smashing victory over a divided Republican party, which initially considered Henry Cabot Lodge II, then U.S. ambassador to South Vietnam, before nominating Barry Goldwater, who used many of the themes that later worked for Republicans – a Southern strategy, portraying the Democrats as soft on defense, raising issues such as crime and personal ethics. Johnson countered with what he called a “frontlash” strategy, appealing to moderate GOP suburbanites, but he failed to create a new, permanent Democratic majority for the post–civil rights era.

The work’s themes – the impact of race on the political process, the question of politicians’ personal and political ethics, and the tensions between politics and public policy – continue to resonate.

Robert David Johnson is currently a Professor in the Department of History at Brooklyn College and the CUNY Graduate Center. He held the Fulbright Distinguished Chair in the Humanities at Tel Aviv University for the 2007–8 academic year. He is author of Congress and the Cold War (Cambridge, 2005), 20 January 1961: The American Dream (1999), Ernest Gruening and the American Dissenting Tradition (1998), and The Peace Progressives and American Foreign Relations (1995); coauthor of Until Proven Innocent: Political Correctness and the Shameful Injustices of the Duke Lacross Rape Case (2007); and coeditor of volumes 2, 3, 4, and 5 of The Presidential Recordings: Lyndon Johnson (2007). For audio excerpts of many conversations cited in this book, see

All the Way with LBJ

The 1964 Presidential Election

Edited by

Robert David Johnson

Brooklyn College, City University of New York
Brooklyn College, City University of New York

Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo, Delhi

Cambridge University Press
32 Avenue of the Americas, New York, NY 10013–2473, USA
Information on this title:

© Robert David Johnson 2009

This publication is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press.

First published 2009

Printed in the United States of America

A catalog record for this publication is available from the British Library.

Library of Congress Cataloging in Publication data

Johnson, Robert David, 1967–
All the way with LBJ : the 1964 presidential election / Robert David Johnson.
p. cm.
ISBN 978–0–521–42595–7 (hardback) – ISBN 978–0–521–73752–4 (pbk.)
1. Presidents – United States – Election – 1964. 2. Johnson, Lyndon B.
(Lyndon Baines), 1908–1973. 3. Goldwater, Barry M. (Barry Morris),
1909–1998. 4. Political campaigns – United States – History – 20th century.
5. United States – Politics and government – 1963–1969. I. Title.
E850.J64 2009 973.923092–dc22  2008030599

ISBN 978-0-521-42595-7 hardback
ISBN 978-0-521-73752-4 paperback

Cambridge University Press has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Web sites referred to in this publication and does not guarantee that any content on such Web sites is, or will remain, accurate or appropriate. Information regarding prices, travel timetables, and other factual information given in this work are correct at the time of first printing, but Cambridge University Press does not guarantee the accuracy of such information thereafter.


1     Establishing an Image
2     The Rise and Fall of Henry Cabot Lodge
3     The Politics of Backlash
4     The Atlantic City Convention
5     The Politics of Frontlash
6     Beyond 1936


As with all of my scholarly work, I owe my greatest debt to my parents, J. Robert Johnson and Susan McNamara Johnson; and to my sister, Kathleen Johnson, brother-in-law, Mike Sardo, and nephew, Darrion Sardo.

This book developed out of my affiliation with the Presidential Recordings Project at the Miller Center for Public Affairs, University of Virginia. I am grateful to Ernest May and Philip Zelikow for inviting me to participate in the project (and for their consistent support of my overall scholarly endeavors); and to Tim Naftali, David Shreve, David Coleman, and Kent Germany for all their assistance during my time with the Miller Center. My graduate and undergraduate advisers, Akira Iriye and Tom Schwartz, always have helped me whenever I have asked.

I have been privileged to work with Lew Bateman at Cambridge University Press, which has provided a welcome home for those of us interested in the study of U.S. political and diplomatic history. Anonymous reviewers for the Press provided useful critiques of an earlier version of the book.

Dan Weininger tracked down some of the more obscure newspaper passages cited and offered helpful commentary on several drafts of the manuscript.

I completed this book during a year as a Fulbright professor at the S. Daniel Abraham Center at Tel Aviv University, and I thank Raanan Rein, Ehud Toledano, Neil Sherman, and Judy Stasky for making my year in Israel such a pleasant one.

This project also received assistance and support from Brooklyn colleagues Margaret King, David Berger, Phil Napoli, Steve Remy, Andy Meyer, Paula Fichtner, Lenny Gordon, and Jamie Sanders. My department

chairman, David Troyansky, willingly structured my schedule to facilitate research needs. I am also fortunate to work at the City University of New York, where Chancellor Matthew Goldstein and the Board of Trustees have worked hard to create an environment of scholarly excellence.

Finally, this book would never have appeared without the timely and courageous efforts of a remarkable group of Brooklyn College students – Dan Weininger, Brad Appell, Michael Duchaine, Isaac Franco, George Ionnaidis, Bobby Hardamon, Martine Jean, Yehuda Katz, John Makaryus, Nick Paras, Samantha Rosenblum, Christine Sciascia, and Thomas Stoppini. The book is dedicated to each of them.

© Cambridge University Press
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