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Sales and marketing (eBooks)

There are 8 titles in the eBooks category

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Brand Society

How Brands Transform Management and Lifestyle
  • Martin Kornberger
  • eBook (ISBN-13: 9780521726900)
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  • Subject: Organisation studies
  • $34.00 (Z)

Experimental Auctions

Methods and Applications in Economic and Marketing Research
  • Jayson L. Lusk, Jason F. Shogren
  • eBook (ISBN-13: 9780521671248)
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  • Subject: Econometrics statistics and mathematical economics
  • $33.00 (Z)

Leading the Sales Force

A Dynamic Management Process
  • RenĂ© Y. Darmon
  • eBook (ISBN-13: 9780521848343)
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  • Subject: Sales and marketing
  • $49.00 (Z)

Principles and Practice of Social Marketing

An International Perspective
  • $58.00 (X)

Strategic Customer Management

Integrating Relationship Marketing and CRM
  • Adrian Payne, Pennie Frow
  • eBook (ISBN-13: 9781107649224)
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  • Subject: Sales and marketing
  • $48.00 (Z)

The Myth of the Ethical Consumer

  • $30.00 (C)

The Profit Impact of Marketing Strategy Project

Retrospect and Prospects
  • Paul W. Farris, Michael J. Moore
  • eBook (ISBN-13: 9780521123457)
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  • Subject: Sales and marketing
  • $40.00 (Z)

Understanding Sponsored Search

Core Elements of Keyword Advertising
  • $32.00 (Z)

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