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Philosophy 2012-2013 Online Catalog Is Here!
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Strategic Customer Management
Integrating Relationship Marketing and CRM
The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
- $60.00 (Z)
Principles and Practice of Social Marketing
An International Perspective
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
- $73.00 (X)
