Science and engineering
Cambridge is one of the world's largest and most prestigious academic publishers. Our publishing extends across virtually every academic discipline and through every level of specialism from the research monograph through to popular titles for a general readership.
An extraordinary new biography on a remarkable astronomer!
Written from personal accounts and interviews with his contemporaries, this book gives valuable insights into Fred Hoyle's unforgettable life.
- $36.99 (Z)
With the help of 200 color figures, Joseph O'Rourke helps readers discover mathematical theorems through folding paper. He explains these fascinating folding problems starting from high school algebra and geometry and introducing more advanced concepts in tangible contexts as they arise. The book's Web site, http://www.howtofoldit.org, has dynamic animations of many of the foldings and downloadable templates for readers to fold or cut out.
- $27.99 (Z)
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. Rather than focusing on the how, this book examines what causes the how. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing, and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations, and with enough detail to lead the interested reader to further inquiry.
- $39.99 (Z)
A self-contained introduction to coordinated multi-point, from theoretical basics to potential gains and key challenges of using CoMP in practice.
- $127.00 (Z)
Understand the fundamental science behind the range of energy options currently open to us and their relationship to the environment.
- $99.00 (Z)