International Business Strategy
International Business Strategy
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Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.
- Guides students to an in-depth understanding and command of the material by synthesizing 74 articles from HBR, SMR, and CMR
- Engages students in 'Strategic challenges in the new economy' through a new section in each chapter addressing the complexities arising from the growth of the digital economy and from the deployment of more complex business models across national borders
- Equips students to address crises and to develop emergency plans as prospective, next-generation managers of MNEs in environments with high external risk and uncertainties through new chapter sections on 'International business strategy during globally disruptive events'
Reviews & endorsements
'This revised edition of Alain Verbeke's textbook builds on the strengths of the very first edition, and continues to stand out from other textbooks in two respects. First, the analytical framework summarizing the nature of international business presented in the first half of the book is consistently used in all subsequent chapters. Second, this conceptual toolkit helps students to understand the complexities of international business in the real world.' Sjoerd Beugelsdijk, Professor of International Business, University of Groningen
Product details
September 2021Paperback
9781108738378
675 pages
243 × 170 × 24 mm
1kg
Available
Table of Contents
- List of figures
- List of tables
- About the authors
- Foreword from Jean-François Hennart
- Acknowledgements
- List of abbreviations
- Walkthrough
- Introduction and overview of the book's framework
- Part I. Core Concepts
- 1. Conceptual foundations of international business strategy
- 2. The critical role of firm-specific advantages
- 3. The nature of home country location advantages
- 4. The problem with host country location advantages
- 5. Combining firm-specific advantages and location advantages in a multinational network
- Part II. Functional Issues
- 6. International innovation
- 7. International sourcing and production
- 8. International finance
- 9. International marketing
- 10. Managing managers in the multinational enterprise
- Part III. Dynamics of Global Strategy
- 11. Entry mode dynamics 1: Foreign distributors
- 12. Entry mode dynamics 2: Strategic alliance partners
- 13. Entry mode dynamics 3: Mergers and acquisitions
- 14. The role of emerging economies
- 15. Emerging economy multinational enterprises
- 16. Multinational entrepreneurship
- 17A. International strategies of corporate social responsibility
- 17B. International strategies of corporate environmental sustainability
- Conclusion: The true foundations of global corporate success
- Notes
- Index.
