The Flow of Management Ideas
Rethinking Managerial Audiences
£25.99
- Authors:
- Stefan Heusinkveld, Radboud Universiteit Nijmegen
- Marlieke van Grinsven, VU University Amsterdam
- Claudia Groß, Radboud Universiteit Nijmegen
- David Greatbatch, Management School at the University of York
- Timothy Clark, Singapore Management University
- Date Published: March 2024
- availability: Available
- format: Paperback
- isbn: 9781316633960
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The widespread promotion of management ideas, their regular inclusion in textbooks and business school curricula and their use in organizational change programs has engendered debates about the impact of these ideas on management and organizational practice. Based on analyses of managerial audience members' activities and related meaning-making prior to, during and after guru events with leading management thinkers, this book sheds new light on how management practitioners come to use management ideas in the different relevant contexts of their working lives. The authors argue that a broader, more differentiated and more dynamic view of managerial audiences is essential in understanding the impact of management ideas as well as the nature of contemporary managerial work. For scholars and students in organisation studies, knowledge management and management consultancy, as well as reflective management practitioners.
Read more- Provides a much deeper and broader view of the potential impacts of management ideas
- Challenges common understandings of what it means to be an audience member as important part of the contemporary managerial role
- Offers productive ways through which research on diffusion and implementation can be connected and extended
Reviews & endorsements
'The Flow of Management Ideas brings together and develops the best research on what managers make of new or re-packaged management ideas. While the ideas themselves and those who promote them are familiar to many, it is remarkable that until now, we have known little of their audiences. This book unpacks the ways in which managers use ideas and the gurus who promote them and says as much about management as it does ideas.' Andrew Sturdy, Professor in Management, University of Bristol
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×Product details
- Date Published: March 2024
- format: Paperback
- isbn: 9781316633960
- length: 242 pages
- dimensions: 231 x 151 x 15 mm
- weight: 0.36kg
- availability: Available
Table of Contents
1. The Flow of Management Ideas
2. Studying Audiences
3. Creating a Positive Atmosphere Among the Audience
4. Conveying The Applicability of Ideas to Audience Members
5. Defining Audience Orientations
6. Understanding Audience Dynamism
7. Managerial Audiences in Organizational Contexts
8. Managerial Audiences and Fan Involvement
9. Conclusion
Appendices
Index.
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