Book Clubs and Book Commerce
£12.49
Part of Elements in Publishing and Book Culture
- Author: Corinna Norrick-Rühl, Johannes Gutenberg Universität Mainz, Germany
- Date Published: February 2020
- availability: Available
- format: Paperback
- isbn: 9781108708814
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In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
Read more- This title is also available as Open Access on Cambridge Core
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×Product details
- Date Published: February 2020
- format: Paperback
- isbn: 9781108708814
- length: 75 pages
- dimensions: 179 x 126 x 6 mm
- weight: 0.1kg
- contains: 1 b/w illus.
- availability: Available
Table of Contents
1. Introduction
2. Book clubs: definition and basic structure
3. Books for the masses: book clubs in the twentieth century
4. Chances and challenges for book clubs today
5. Conclusions and outlook.
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