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Book Clubs and Book Commerce

£12.49

Part of Elements in Publishing and Book Culture

  • Date Published: February 2020
  • availability: Available
  • format: Paperback
  • isbn: 9781108708814

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About the Authors
  • In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.

    • This title is also available as Open Access on Cambridge Core
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    Product details

    • Date Published: February 2020
    • format: Paperback
    • isbn: 9781108708814
    • length: 75 pages
    • dimensions: 179 x 126 x 6 mm
    • weight: 0.1kg
    • contains: 1 b/w illus.
    • availability: Available
  • Table of Contents

    1. Introduction
    2. Book clubs: definition and basic structure
    3. Books for the masses: book clubs in the twentieth century
    4. Chances and challenges for book clubs today
    5. Conclusions and outlook.

  • Author

    Corinna Norrick-Rühl, Johannes Gutenberg Universität Mainz, Germany

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