With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike.
- Coincides with the Economic Community's formal enactment, and the AEC's rising prominence in international business
- One of the few books that address the role and potential of local firms in the AEC
- Extends current research on institutional theory and strategic management with a focus on how firms adapt to fledgling and unfavourable conditions
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Product details
- Date Published: December 2016
- format: Paperback
- isbn: 9781107569591
- length: 260 pages
- dimensions: 228 x 153 x 13 mm
- weight: 0.44kg
- contains: 33 b/w illus.
- availability: In stock
Table of Contents
Part I. The Antecedents of ASEAN Integration:
1. Our core arguments
2. Mapping ASEAN integration
3. Toward an ASEAN economic community
Part II. ASEAN Champions: Strategies for Enduring Success:
4. Preserving institutional legacy
5. Leveraging market power
6. Pioneering marketing strategies
7. Deepening localization
8. Fostering internationalization
9. Building synergy
10. Nurturing human capital
Part III. Strategic Imperatives and Policy Implications:
11. Implications for management and policy
12. Epilogue.
Look Inside
Authors
Seung Ho Park, China Europe International Business School, Shanghai
Seung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the founding President of Samsung Economic Research Institute China. He co-authored the awarding-winning book Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries, and his research has been published in leading journals, including the Academy of Management Journal, Academy of Management Review, and the Journal of International Business Studies.
Gerardo Rivera Ungson, San Francisco State University
Gerardo R. Ungson is the Y. F. Chang Endowed Chair and Professor of International Business in the College of Business, San Francisco State University. He was formerly a Senior Resident Scholar with IEMS in Beijing. With Seung Ho Park, he won the Strategy and Business Journal award for the 2013 Best Book on Globalization for Rough Diamonds.
Jamil Paolo S. Francisco, Asian Institute of Management, Philippines
Jamil Paolo S. Francisco is an Associate Professor of Economics at the Asian Institute of Management (AIM). He has published journal articles on financial markets, environmental economics, and household adaptations to climate change, and has led several research projects under the Economy and Environment Program for Southeast Asia of the IDRC, and under the East Asian Development Network.

This title is available for institutional purchase via Cambridge Core

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ASEAN Champions
Emerging Stalwarts in Regional Integration

£25.99