Value Creation and Sport Management

The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

Reviews & endorsements

Review of the hardback: 'As a rapidly growing, increasingly lucrative industry, sport needs and deserves to become the focus for more coherent and systematic academic analyses. With this book, the industry gets exactly this; the authors have brought a new level of sophistication to our understanding of the sport industry, casting new light on many of the most important phenomena that we are now witnessing across sport.' Simon Chadwick, Chair in Sport Business Strategy and Marketing Director of Centre for the International Business of Sport (CIBS), Coventry University Business School, UK

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Product details

• Date Published: August 2012
• format: Paperback
• isbn: 9781107406179
• length: 284 pages

• dimensions: 229 x 152 x 16 mm
• weight: 0.42kg
• availability: Available