Skip to content
Register Sign in Wishlist
Political Communication and Mobilisation

Political Communication and Mobilisation
The Hindi Media in India

$99.99 (C)

  • Date Published: March 2018
  • availability: Available
  • format: Hardback
  • isbn: 9781108416139

$ 99.99 (C)

Add to cart Add to wishlist

Other available formats:

Looking for an examination copy?

This title is not currently available for examination. However, if you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact providing details of the course you are teaching.

Product filter button
About the Authors
  • This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.

    • Provides updated data on the growth of the Indian media industry
    • One of the first studies to address the role of political communication in India
    Read more

    Reviews & endorsements

    ‘The highly complex relationships between media and politics are central to India's future. Taberez Ahmed Neyazi's new book provides a convincing and multi-faceted account of these relationships by focusing on how the hybrid integration of print, television, and digital media is reshaping how power is exercised in the world's largest democracy. A valuable addition to the literature.' Andrew Chadwick, Loughborough University

    ‘Theoretically sharp, empirically rich and well written, this book provides a remarkably perceptive analysis of the role of the Hindi media on India's democratic transformation. The issues raised by the book are of great importance given the changing dynamics of political communication in a rapidly shifting media environment and government-media relations.' Zoya Hasan, Jawaharlal Nehru University, India

    ‘In this important book, Taberez Ahmed Neyazi shows how Hindi-language media, for all their imperfections, play a powerful role as mobilising agents in India's democracy. It is a significant contribution not only for the light it sheds on media with far greater reach than the English-language outlets of the Indian elite, but also for its attention to the complex interactions between political parties, news organisations (plus proprietors), and their numerous and diverse publics.' Rasmus Nielsen, University of Oxford

    ‘Neyazi provides a treasure-trove of evidence, analysis and insights on political communication, media and mobilisation in India – from colonial rule to recent grassroots protests and political campaigning. With innovative research and theory, the book shines a spotlight on India's diverse political communication context in which traditional and digital media continue to grow while forty percent of the country's 1.3 billion population are under the age of 25. The remarkable rise of Hindi news media is documented here – from the political economy of the press to the future of political communication and mobilisation as internet access grows. This impressive book is a must-read for those interested in the dynamics of political communication in the world's largest democracy.' Holli A. Semetko, Emory University, Georgia

    '… offers a fascinating account of theoretical and empirical perspectives on political communication in India, especially with reference to the Hindi media.' Ram Awtar Yadav, Journalism & Mass Communication Quarterly

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: March 2018
    • format: Hardback
    • isbn: 9781108416139
    • length: 246 pages
    • dimensions: 240 x 159 x 20 mm
    • weight: 0.5kg
    • availability: Available
  • Table of Contents

    List of figures, tables and maps
    1. Introduction: political communication and mobilisation in India
    2. Under colonial rule: mobilisation in the Hindi and English press
    3. Media and mobilisation in independent India
    4. Localisation, grassroots mobilisation and Hindi news media
    5. Political economy of the Hindi press
    6. The hybrid media system, anti-corruption movement and political mobilisation
    7. Agenda-setting and mobilisation in a hybrid media environment
    8. Conclusion: politics, power and mobilisation in digital India

  • Author

    Taberez Ahmed Neyazi, National University of Singapore
    Taberez Ahmed Neyazi teaches at the Department of Communications and New Media, National University of Singapore (NUS). Before moving to NUS, he taught at Jamia Millia Islamia, New Delhi.

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×
warning icon

Turn stock notifications on?

You must be signed in to your Cambridge account to turn product stock notifications on or off.

Sign in Create a Cambridge account arrow icon

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.