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Between the 1963 'White Revolution' and the 1979 Iranian Revolution, the position of women in Iran experienced a number of fundamental shifts. Policies and reforms were introduced, including land, suffrage, education and dress reforms which the Pahlavi regime claimed would advance the position of women and would lead to a swift modernisation of the country. In this book, Liora Hendelman-Baavur examines these changes, looking at the interactions between global aspects of modernity and notions of identity in Iranian popular culture. By focusing on the history of Iran's popular print media, with emphasis on women's commercial magazines, Hendelman-Baavur challenges familiar western assumptions about the complexities of Iranian popular culture. Her analysis situates Iranian women's magazines within their broader economic, social, political and cultural context, demonstrating how representations of the modern woman in Iranian popular culture were influenced by the intricate nature of cultural contact and exchange between Iran and the West.Read more
- Challenges western assumptions about the role of women in Iranian society and culture
- Provides a fresh interpretation of Iranian history during the 1960s and 1970s, a crucial period prior to the Iranian revolution
- Offers background and insights on the political culture of print media in Iran
- 2022, Latifeh Yarshater Book Award, Association for Iranian Studies
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- Date Published: October 2021
- format: Paperback
- isbn: 9781108726931
- length: 340 pages
- dimensions: 228 x 151 x 17 mm
- weight: 0.5kg
- availability: Available
Table of Contents
Part I. Magazines in the Making:
1. The legacy of the past
2. Circulation, commercialization and state intervention
3. Reproduction, patronage and readership
Part II. Agents of Correlation and Change:
4. Family guidance, domestic technology and the modern housewife
5. Youth culture and the new bi-hejab girl
6. Exogamy, brain drain and the western woman
7. Queen, working mother and the making of the Royal family.
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