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The INSEAD-Wharton Alliance on Globalizing

The INSEAD-Wharton Alliance on Globalizing
Strategies for Building Successful Global Businesses

$58.99 (P)

Hubert Gatignon, John R. Kimberly, Mauro F. Guillén, Mary O'Sullivan, Michael Useem, Robert J. House, Mansour Javidan, Günter Stahl, Arnoud De Meyer, Patrick Harker, Gabriel Hawawini, Harbir Singh, Maurizio Zollo, Reinhard Angelmar, George S. Day, David J. Reibstein, Christophe Van den Bulte, Raphael Amit, Christoph Zott, Gordon Bodnar, Bernard Dumas, Richard Marston, Paul R. Kleindorfer, Luk Van Wassenhove, Philip Anderson, Lori Rosenkopf, Eric W. Orts, Ethan B. Kapstein, Stephen J. Kobrin, Lawton R. Burns, Thomas D'Aunno
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  • Date Published: September 2004
  • availability: Available
  • format: Hardback
  • isbn: 9780521835718

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About the Authors
  • As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally and socially responsible way. Extraordinary opportunities exist for those who can effectively answer the need to globalize, yet it is a complex enterprise with many associated risks. Renowned experts for the INSEAD-Wharton Alliance, Hubert Gatignon and John Kimberly, have collaborated to edit a non-partisan and comprehensive book that looks beyond the broad issues and focuses on the managers' response to the opportunities and challenges of larger, global markets. Relevant and timely as the outspoken debates about globalization continue, the contributors to this volume discuss crucial implications for managers, policy makers and non-governmental organizations.

    • First time that world-class experts from the renowned INSEAD-Wharton Alliance combine on this important contemporary subject
    • Controversial, central topic for managers as well as business professors and graduate students
    • Covers the key debates over globalization in key management fields and also offers practical angle of what globalizing means for business in practice
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    Reviews & endorsements

    "This book provides useful insights into the challenges of global businesses, including leadership and corporate governance, competitiveness in marketing and innovation, risk management and global citizenship. [The] thoughtful analysis will contribute to a better understanding and more constructive dialogue between global managers and the various stakeholders of todayas global companies." Dr. Daniel Vasella, Chairman and CEO, Novartis International

    "a milestone on the unified academic treatment of global business." - getAbstract.com

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    Product details

    • Date Published: September 2004
    • format: Hardback
    • isbn: 9780521835718
    • length: 474 pages
    • dimensions: 236 x 159 x 39 mm
    • weight: 0.887kg
    • contains: 15 tables
    • availability: Available
  • Table of Contents

    1. Globalization and its challenges Hubert Gatignon and John R. Kimberly
    Part I. Leading the Global Organization:
    2. The changing international corporate governance landscape Mauro F. Guillén and Mary O'Sullivan
    3. Corporate governance and leadership in a globalizing equity market Michael Useem
    4. Leadership in a global organization: a cross-cultural perspective Robert J. House, Mansour Javidan and Günter Stahl
    5. The globalization of business education Arnoud De Meyer, Patrick Harker and Gabriel Hawawini
    Part II. Global Market Participation:
    6. Globalization through acquisitions and alliances: an evolutionary perspective Harbir Singh and Maurizio Zollo
    7. Developing new products and services for the global market Reinhard Angelmar
    8. Managing brands in global markets George S. Day and David J. Reibstein
    9. Global marketing of new products Hubert Gatignon and Christophe Van den Bulte
    10. Global equity capital markets for emerging growth firms: patterns, drivers, and implications for the globalizing entrepreneur Raphael Amit and Christoph Zott
    Part III. Managing Risk and Uncertainty:
    11. Cross-border valuation: the international cost of equity capital Gordon Bodnar, Bernard Dumas and Richard Marston
    12. Managing risk in global supply chains Paul R. Kleindorfer and Luk Van Wassenhove
    13. Global recombination: cross-border technology and innovation management Philip Anderson and Lori Rosenkopf
    14. From corporate social responsibility to global citizenship Eric W. Orts
    15. Colliding forces: domestic politics and the global economy Ethan B. Kapstein and Stephen J. Kobrin
    16. Global implications of information and telecommunication technologies (ICT) Arnoud De Meyer
    Part IV. Implications and Conclusions:
    17. Globalization and its many faces: the case of the health sector Lawton R. Burns, Thomas D'Aunno and John R. Kimberly
    18. The continuing process of globalizing Hubert Gatignon and John Kimberly.

  • Editors

    Hubert Gatignon, INSEAD, Fontainebleau, France
    Hubert Gatignon is Research Director of The Alliance and Director of The Alliance Center for Global Research and Development. Dr Gatignon is the Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD and is also INSEAD's Dean of the PhD program.

    John R. Kimberly, Wharton School, University of Pennsylvania
    John Kimberly is Executive Director of The Alliance. Dr Kimberly is the Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the Wharton School of the University of Pennsylvania.

    With

    Robert E. Gunther, Gunther Communications

    Contributors

    Hubert Gatignon, John R. Kimberly, Mauro F. Guillén, Mary O'Sullivan, Michael Useem, Robert J. House, Mansour Javidan, Günter Stahl, Arnoud De Meyer, Patrick Harker, Gabriel Hawawini, Harbir Singh, Maurizio Zollo, Reinhard Angelmar, George S. Day, David J. Reibstein, Christophe Van den Bulte, Raphael Amit, Christoph Zott, Gordon Bodnar, Bernard Dumas, Richard Marston, Paul R. Kleindorfer, Luk Van Wassenhove, Philip Anderson, Lori Rosenkopf, Eric W. Orts, Ethan B. Kapstein, Stephen J. Kobrin, Lawton R. Burns, Thomas D'Aunno

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