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Research Methods in Business Studies

5th Edition

$54.99 (X)

  • Date Published: March 2020
  • availability: In stock
  • format: Paperback
  • isbn: 9781108708241

$ 54.99 (X)

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About the Authors
  • This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.

    • Includes five new and dedicated chapters on qualitative and quantitative data collection and analysis
    • Includes even more examples and exercises in each chapter
    • Provides practical guidelines for dissertation and report writing
    Read more

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    Product details

    • Edition: 5th Edition
    • Date Published: March 2020
    • format: Paperback
    • isbn: 9781108708241
    • length: 300 pages
    • dimensions: 244 x 170 x 16 mm
    • weight: 0.7kg
    • contains: 57 b/w illus. 87 colour illus. 27 tables
    • availability: In stock
  • Table of Contents

    Part I. Challenges and Ambiguities of Business Research:
    1. Introduction
    2. Research in business studies
    Part II. The Research Process:
    3. The research process
    4. Research problems
    5. Research design
    6. Measurements
    Part III. Implementation:
    7. Data collection for qualitative research
    8. Qualitative data analysis
    9. Data collection for quantitative research
    10. Description and preliminary analysis of quantitative data
    11. Multiple regression
    12. Additional methods of quantitative analysis
    13. Cross-cultural research
    14. Writing the final report.

  • Resources for

    Research Methods in Business Studies

    Pervez Ghauri, Kjell Grønhaug, Roger Strange

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  • Authors

    Pervez Ghauri, University of Birmingham
    Pervez Ghauri is Professor of International Business at University of Birmingham. Ghauri is the Editor-in-Chief of the International Business Review and Consulting Editor for the Journal of International Business Studies. Ghauri has published more than thirty books and more than hundred articles in top level journals.

    Kjell Grønhaug, Norwegian School of Economics and Business Administration, Bergen-Sandviken
    Kjell Grønhaug is Professor emeritus, Norwegian School of Economics and Business Administration, Bergen-Sandviken. He is Honorary Professor at University of Turku, Göteborgs universitet and Stockholm School of Economics. His publications include eighteen authored and co-authored books and some 200 articles in leading European and American journals.

    Roger Strange, University of Sussex
    Roger Strange is Professor of International Business at the University of Sussex Business School. He is an Associate Editor of the International Business Review, a Senior Editor of the Asia Pacific Journal of Management, and on the Editorial Boards of the Journal of World Business, the Global Strategy Journal, and the Asia Pacific Business Review. His publications include twelve authored or edited books, and numerous book chapters and articles in leading international journals.

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