Skip to content
Register Sign in Wishlist

Statistics for Real-Life Sample Surveys
Non-Simple-Random Samples and Weighted Data

$54.99 (P)

  • Date Published: August 2006
  • availability: Available
  • format: Paperback
  • isbn: 9780521674652

$ 54.99 (P)

Add to cart Add to wishlist

Other available formats:

Looking for an examination copy?

This title is not currently available for examination. However, if you are interested in the title for your course we can consider offering an examination copy. To register your interest please contact providing details of the course you are teaching.

Product filter button
About the Authors
  • Samples used in social and commercial surveys, especially of the general population, are usually less random (often by design) than many people using them realise. Unless it is understood, this 'non-randomness' can compromise the conclusions drawn from the data. This book introduces the challenges posed by less-than-perfect samples, giving background knowledge and practical guidance for those who have to deal with them. It explains why samples are, and sometimes should be, non-random in the first place; how to assess the degree of non-randomness; when correction by weighting is appropriate and how to apply it; and how the statistical treatment of these samples must be adapted. Extended data examples show the techniques at work. This is a book for practising researchers. It is a reference for the methods and formulae needed to deal with commonly encountered situations and, above all, a source of realistic and implementable solutions.

    • The only practical book to explain the uses, techniques and consequences of weighting survey data
    • Bridges the gap between the ideal survey samples assumed at university and the more complex, less perfect survey samples encountered in real life
    • Written by two practising market researchers who together have over 40 years of experience commissioning and supplying survey research
    Read more

    Reviews & endorsements

    "I think the authors have succeeded in their aims: this book will be valuable for analysts who are not survey sampling professionals or who have not been formally trained in the technical background, but who nevertheless find themselves having to analyze survey data."
    D.J. Hand, Imperial College of Science, Technology and Medicine, ISI Short Book Reviews

    "[The authors'] techniques provide practical, realistic and implementable solutions for many real situations where traditional frames or sampling designs are not available.... I believe that the book will interest private and official survey agencies and theoretical and applied statisticians, as well as teachers and students of statistics."
    Mariano Ruiz Espejo, Universidad Nacional de Educacion a Distancia, Madrid

    "... The book is accurate and well written."
    M.G.M. Khan, The American Statistician

    See more reviews

    Customer reviews

    Not yet reviewed

    Be the first to review

    Review was not posted due to profanity


    , create a review

    (If you're not , sign out)

    Please enter the right captcha value
    Please enter a star rating.
    Your review must be a minimum of 12 words.

    How do you rate this item?


    Product details

    • Date Published: August 2006
    • format: Paperback
    • isbn: 9780521674652
    • length: 276 pages
    • dimensions: 247 x 174 x 18 mm
    • weight: 0.562kg
    • contains: 10 b/w illus. 20 tables
    • availability: Available
  • Table of Contents

    1. Sampling methods
    2. Weighting
    3. Statistical effects
    4. Significance testing
    5. Measuring relationships

  • Authors

    Sergey Dorofeev, Roy Morgan International

    Peter Grant, Roy Morgan Research

Sorry, this resource is locked

Please register or sign in to request access. If you are having problems accessing these resources please email

Register Sign in
Please note that this file is password protected. You will be asked to input your password on the next screen.

» Proceed

You are now leaving the Cambridge University Press website. Your eBook purchase and download will be completed by our partner Please see the permission section of the catalogue page for details of the print & copy limits on our eBooks.

Continue ×

Continue ×

Continue ×
warning icon

Turn stock notifications on?

You must be signed in to your Cambridge account to turn product stock notifications on or off.

Sign in Create a Cambridge account arrow icon

Find content that relates to you

Join us online

This site uses cookies to improve your experience. Read more Close

Are you sure you want to delete your account?

This cannot be undone.


Thank you for your feedback which will help us improve our service.

If you requested a response, we will make sure to get back to you shortly.

Please fill in the required fields in your feedback submission.